Our People

David is the CEO of 11:FS and since his dream of being a sportsperson was crushed (along with the ligaments in his knee!) and he had to get a proper job, he has worked in pretty much every angle of financial services industry but never lost that competitive desire to win.

Having pitched, established and run billion-pound transformations for some of the biggest FS companies on the planet the realisation that digital banking is only 1% finished has spurred his desire to establish an organisation that can actually make it happen.

Most recently David has led the creation and market establishment of the challenger business bank Mettle for Natwest in the UK as its CEO, proving that the big banks can fight back against the fintech threat.

Jason works with our clients on creating and launching truly digital propositions and products. Jason previously co-founded Monzo and Starling, two new digital retail banks in the UK. There he led product and proposition, researching customer needs, leading design, recruiting a world class team, and defending regulatory submissions to the UK regulator. Jason has first-hand experience of creating next-generation fintech banks from scratch.

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Jo is the Chief Financial Officer (CFO) at 11:FS and a Non-Executive Director at London & Partners. She is a Chartered Accountant and has held executive finance leadership roles in media, technology, fintech and e-commerce firms, including Sky, Nickelodeon and Thought Machine. Jo holds an honours degree from the University of Birmingham in Accounting and Commerce, and is a member of the Institute of Chartered Accountants England and Wales (ICAEW).

Simon leads client engagements for 11:FS, building teams and delivering new products and services to market. Simon is an expert at making the fintech approach work inside a large banking environment and hit production. For example helping Grab deliver their new Grab Pay Mastercard in Singapore. Today Simon is helping global tier 1 banks build and execute their Banking as a Service offering.

Previously at Barclays, he established the bank as one of the leaders in blockchain and fintech (as a founder of the Barclays Rise global labs).

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Ewan leads 11:FS’ engineering and delivery teams. He was responsible for building Mettle, the SME challenger current account we delivered from scratch for RBS as well as leading Foundry which is our answer to the banking world’s lack of a next generation, scalable, real-time core system.

Before 11:FS, Ewan was CTO at Nutmeg and Sporting Index, helped grow out Betfair and also worked with Jason on the banks that became Starling and Monzo.

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Nas heads up 11:FS' legal and risk team, advising clients (and us!) on a variety of risk and legal issues, including authorisations, conduct and operational risk matters. Nas has over 17 years experience working in financial services, including at the FSA, Herbert Smith, LBG, RBS and was most recently Head of Compliance and General Counsel at Tandem.

Ryan is a delivery and operations specialist with over 16 years’ experience leading global teams to create digital products and services for some of the worlds biggest brands. As 11:FS’ COO he strikes the balance between accountability and autonomy to help us and our clients succeed while cultivating the freedom teams need to truly excel. Prior to joining 11:FS, Ryan led the delivery practice as Head of Production EMEA at R/GA.

Benjamin leads the Research teams at 11:FS. He is a highly experienced researcher and analyst, with more than 20 years of experience advising leading financial services firms around the world about changing customer behaviour, changing market dynamics and the impact of digital technology on business strategy in financial services.

Shaun is 11:FS' Chairman, working with the Board to review company objectives, examine performance, and help shape future business activity and strategy. A highly effective senior marketing and commercial director, he brings a wealth of experience to 11:FS having held a number of senior executive and board positions at Aviva, where he was Marketing Director, Aviva GI UK, being at the forefront of the digital transformation of the business.

As well as being a Non-Executive Director at 11:FS, Chris is an advisor on special projects drawing on a wealth of industry expertise and connections across the globe.

Lindsey leads the product, engineering, and content teams for 11:FS Pulse, developing new ways to inspire our customers with our industry leading library of digital product journeys and designs.

Mariette is leading and shaping marketing at 11:FS to connect customer problems to 11:FS solutions. With extensive experience across the full marketing mix, she's worked in B2B as well as B2C roles at a startup incubator, education, and manufacturing before moving into fintech.

Eliott leads the Consulting Product tribe at 11:FS. He is an experienced and passionate Product Lead, starting his career at Groupon and in consultancy before transitioning to fintech. He has delivered multiple consumer facing digital propositions for fintech startups on a global scale, ranging from an international payments mobile app for SMEs to a cryptocurrency linked debit card solution. He has advised clients on product culture, customer focus, go-to-market strategy and achieving product market fit.

Will leads the design tribe at 11:FS, pushing the quality of our design thinking, brand development and experience design. To make sure we create differentiated businesses that people will love not just for what they do, but how they look, talk and make people feel through every interaction. A brand and experience design specialist, Will has spent the last decade at agencies like DigitasLBi, driving creative projects for world-leading companies within fintech and beyond.

Trish heads up sales across 11:FS Pulse, Media, and Research.

Simon is a Venture Director at 11:FS. He has more than 16 years’ experience designing and leading change within the financial services industry. He has led agile design thinking teams to develop new digital banking propositions and customer experiences and design lead roles on large scale digital transformations. Simon worked closely with the Fintech Innovation Lab as Retail Banking Stream Lead and coach.