Our people

David is the CEO of 11:FS and since his dream of being a sportsperson was crushed (along with the ligaments in his knee!) and he had to get a proper job, he has worked in pretty much every angle of financial services industry but never lost that competitive desire to win.

Having pitched, established and run billion-pound transformations for some of the biggest FS companies on the planet the realisation that digital banking is only 1% finished has spurred his desire to establish an organisation that can actually make it happen.

Most recently David has led the creation and market establishment of the challenger business bank Mettle for Natwest in the UK as its CEO, proving that the big banks can fight back against the fintech threat.

Jason works with our clients on creating and launching truly digital propositions and products. Jason previously co-founded Monzo and Starling, two new digital retail banks in the UK. There he led product and proposition, researching customer needs, leading design, recruiting a world class team, and defending regulatory submissions to the UK regulator. Jason has first-hand experience of creating next-generation fintech banks from scratch.

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Having built the 11:FS media brand from the humble early beginnings of the Fintech Insider podcast to a global media brand, Laura now spearheads media and marketing for 11:FS. Her particular focus is making financial services accessible to all, breaking down taboos and barriers on the subject matter and giving coverage to diverse voices and geographies across the entire ecosystem to educate and inspire at all levels.

Ewan leads 11:FS’ engineering and delivery teams. He was responsible for building Mettle, the SME challenger current account we delivered from scratch for RBS as well as leading Foundry which is our answer to the banking world’s lack of a next generation, scalable, real-time core system.

Before 11:FS, Ewan was CTO at Nutmeg and Sporting Index, helped grow out Betfair and also worked with Jason on the banks that became Starling and Monzo.

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Will leads the design and product tribes across 11:FS. Drawing on over 14 years of experience designing and branding digital propositions, he guides the design process and production across client engagements and oversees the design of our platforms and products.

Shaun is 11:FS' Chairman, working with the Board to review company objectives, examine performance, and help shape future business activity and strategy. A highly effective senior marketing and commercial director, he brings a wealth of experience to 11:FS having held a number of senior executive and board positions at Aviva, where he was Marketing Director, Aviva GI UK, being at the forefront of the digital transformation of the business.

As well as being a Non-Executive Director at 11:FS, Chris is an advisor on special projects drawing on a wealth of industry expertise and connections across the globe.