USA Feature Benchmarking
Out now on 11:FS Pulse
We’ve analysed, scored, and ranked 20+ of America’s biggest financial brands based on how their feature sets meet the real-world needs of their customers. Discover where your competition ranks and what underserved needs remain for your customers.
Brands featured:
Exclusive Jobs to be Done analysis
Research that truly reflects how US customers actually manage their money and everyday finances.
Rankings that show how features meet customer needs like moving money, managing bills building credit, and saving.
We compare legacy banks with digital-first brands, reflecting the apps American customers use in their everyday financial lives.
Each brand receives an exclusive Pulse Feature Score out of 100 which determines where they rank against the others on the list.
Taking you behind log in screens
25,000+ best-in-class user journeys for you to watch, analyse, and take inspiration from, with 150+ added weekly.
920+ global brands available to research, giving you a holistic view of global financial services UX.
Spot trends before they become a staple of the customer experience and understand how they’re being utilised.
Build better products that are informed by first-class product experiences and in-depth analysis from real experts.
“AI will disrupt financial services more than the internet, more than smart phones, more than anything that’s come before it. Firms need to act now or not only get left behind, but to face being wiped out altogether.”
“Generative AI has fundamentally changed how customers make financial decisions and agentic AI is doing the same for how firms process those decisions. Ignoring one - or worse, both - is pure malpractice at this point.”
See it for yourself
Get in touch to book a demo of our Pulse platform where you can see our USA Feature Benchmarking in all its glory, along with everything else our extensive library has to offer.
