USA Feature Benchmarking,
now on 11:FS Pulse
We analyzed, scored, and ranked 24 of America’s biggest mobile banking apps based on how their feature sets meet the real-world needs of their customers. Discover where your competition ranks and what underserved needs remain for your customers.
Brands featured:
Exclusive Jobs to be Done analysis
Research that reflects how US customers actually manage their money and everyday finances.
Rankings that show how features meet needs like managing bills, building credit, and saving.
Legacy & digital banks, credit unions and fintechs – covering the full mix of products customers actually use in their everyday financial lives.
Exclusive scoring to rank feature sets and how well they're being delivered within the user experience.
Taking you behind log in screens
25,000+ best-in-class user journeys for you to take inspiration from, with 150+ added weekly.
920+ global brands to research, giving you a holistic view of global financial services UX.
Spot trends before they become a staple of the customer experience and see how they’re used.
Build better products that are informed by first-class product experiences and expert analysis.
"One trend that stood out to me was AI-powered chat experiences. Do customers really want to ask a chatbot for information, or would they rather have the most useful insights surfaced proactively, in the right context, without having to look for them?"
"It’s fascinating to see such a wide range of providers competing across different parts of customers’ financial lives. Established banks tend to lead on breadth, digital players on UX, while the strongest propositions either combine both or are very deliberate about the jobs they serve best."
See it for yourself
Get in touch to book a demo of our Pulse platform where you can see our USA Feature Benchmarking in all its glory, along with everything else our extensive library has to offer.
