...by using 11:FS Pulse, this research phase took a tenth of the time it normally would, and with much better results to show for it.
...by using 11:FS Pulse, this research phase took a tenth of the time it normally would, and with much better results to show for it.
We wanted to see how we stacked up against others who pride themselves on strong UX, and take inspiration from them. We also wanted to see what best-in-class fintech user journeys from around the world look like. The only other option is opening 100s of accounts yourself – a credit score nightmare with huge barriers of entry to other countries.
We want to ship features fast, with world-class user experiences that Monzo customers are used to - 11:FS Pulse helps us to do just that. Finally, we did not have time to do a thorough competitor analysis on every single journey out there - by using 11:FS Pulse, this research phase took a tenth of the time it normally would, and with much better results to show for it.
...by using 11:FS Pulse, this research phase took a tenth of the time it normally would, and with much better results to show for it.
...by using 11:FS Pulse, this research phase took a tenth of the time it normally would, and with much better results to show for it.
By giving us a holistic view of the market, we can see how we stack up against our competitors whilst taking inspiration from the best-in-class journeys from around the world. Pulse was instrumental in improving all of our in-app experiences, most notably our onboarding journey which improved conversion dramatically. Not only did Pulse provide inspiration for new feature ideas but it also gave us the crucial insights for how they could best be executed.
By learning from others in the industry, we raised our UX game, cherry-picking examples from >500 of the best fintechs around the world, taking inspiration from world class designers and their innovative product solutions. 11:FS Pulse is invaluable to any designer working in financial services.
By giving us a holistic view of the market, we can see how we stack up against our competitors whilst taking inspiration from the best-in-class journeys from around the world. Pulse was instrumental in improving all of our in-app experiences, most notably our onboarding journey which improved conversion dramatically. Not only did Pulse provide inspiration for new feature ideas but it also gave us the crucial insights for how they could best be executed.
By learning from others in the industry, we raised our UX game, cherry-picking examples from >500 of the best fintechs around the world, taking inspiration from world class designers and their innovative product solutions. 11:FS Pulse is invaluable to any designer working in financial services.
The depth of content within the platform allows us to improve our go-to-market timing. In a market where speed is everything, 11:FS Pulse’s range of content makes it easy to learn from the best and avoid other people’s mistakes.
Instant access to 5,000 journeys across fintech and FS makes Pulse an essential and unparalleled research tool for those working in the industry.
Following the Design phase, 11:FS worked with Citizens Access to define their strategy for the new proposition. This involved working through some rapid concept and user testing sessions to ensure the service design helped the customer overcome the problem identified in the JTBD analysis.
11:FS moderated workshops with the Citizens Access team to define the purpose of the new proposition, its core values and the tone of voice the brand should adopt. The outputs of these workshops were combined with the cultural insights to enrich the Stories to be Told and thus their product marketing and brand strategy.
We tested different ways the brand could pitch the new proposition and arrived at a compelling direction for the Citizens Access team.
Finally, leveraging 11:FS’ vast experience of getting digital banking products to market quickly, the team defined a Minimum Loveable Product (MLP) prototype, roadmap and set of execution principles. This left the Citizens Access team with a clear direction on how to design a new breakthrough proposition and get that into the hands of their customers quickly.
Taking the 11:FS findings and ideas to the core of the offering, Grab set about building the app. In December 2019, it announced the launch of its Grab Pay Mastercard that sits at the core of its super app.
The GrabPay Mastercard is a significant step in Grab Financial’s strategic vision. It is the region’s first numberless card with access to an expanded rewards network and seamless Grab payments integration. It allows users, regardless of whether they have a bank account, to transact securely and easily online or offline, at nearly 53m merchants worldwide that accept Mastercard cards.
As an extension of the GrabPay wallet, it is highly secure with card details stored securely within the Grab app. It also has an in-app lock card function that is PIN-protected, allowing users to instantly suspend payments for lost cards.
Where super app’s go from here is only going to get more interesting. With Singapore and Malaysia both announcing their own Virtual Banking licences, the big tech companies from Asia are well placed to help the most underserved and over charged in ways that traditional banks can’t.
We’re proud to have played a major part in those developments through our collaboration with GrabPay on the launch it’s Mastercard.
