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7th November

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London

Celebrating those constantly evolving, making waves, and driving real change.
Celebrating those constantly evolving, making waves, and driving real change.
Nominations open 9th July
We want to hear from you about the products, brands, and people that have made waves across the industry over the past year. Wherever they are in the world, they could take home an 11:FS Award.
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Partnership opportunities
From the nominations through to the awards ceremony, your brand can get involved with this year’s 11:FS Awards. Reach out to learn more about the partnership packages we have available.
Get in touch
The biggest night in financial services.
Over the last 12 months, the fintech world has made its fair share of headlines. From groundbreaking innovation and profitability to funding announcements and partnerships, it’s been another year of change.

And the 11:FS Awards are here to recognise and celebrate those who never lost sight of the ultimate goal; improving people’s relationship with money, no matter what was thrown their way.

09.07.24

Nominations open

21.08.24

Nominations close

25.09.24

Shortlist announced

07.11.24

The big night

The 2024 Categories

Customer

Best experience design: consumer

You saw something broken, and decided to fix it. Using a Jobs to be Done (JTBD) framework or a similar research methodology, you designed - or recently redesigned - a product to solve a real-world problem for your customers using great UX, behavioural design loops, and game mechanics.
Shortlist:
The winner will demonstrate:
  • Evidence of customer insight driving product design.
  • Clear and positive outcomes delivered by innovative UX and behavioural design.
  • A joyful experience with thoughtful application of brand in UI, UX writing that inspires, and moments of delight.
  • Inclusive design (representative imagery, clear signposting, low ambiguity, solid accessibility options, etc.).

Best experience design: business

You’ve designed - or recently redesigned - a standout experience, combining customer research, great UX, and service design, to change the way businesses access and manage their money.
Shortlist:
The winner will demonstrate:
  • Evidence of customer insight driving product design.
  • A joyful experience with thoughtful application of brand in UI, UX writing that inspires, and moments of delight.
  • Innovative prioritisation of information, actions, or automations that simplify business processes.
  • Clear and positive outcomes delivered by innovative UX and behavioural design.
  • Inclusive design (representative imagery, clear signposting, low ambiguity, solid accessibility options, etc.).

Best onboarding

Powered by 11:FS Pulse, this award celebrates brands that have mastered user onboarding. It recognises intuitive experiences that establish trust and rapidly deliver product value.
Shortlist:
The winner will demonstrate:
  • A highly user-friendly approach that minimises friction and complexity during the onboarding process while maximising intuitive navigation and simplicity.
  • Consistent and clear instructions and signposting alongside readily available support.
  • Strong brand identity and visual flourish.
  • Trust from the get go, especially where collecting data.
  • Flexibility, ensuring users can pick up where they left off and are not too restricted by the KYC options.
  • Inclusive design (representative imagery, clear signposting, low ambiguity, solid accessibility options, etc.).
  • Utility post-onboarding, delivering the core value of the product as quickly as possible.

Customer judging panel

Meet the judges from 11:FS and the wider industry who will be deciding the shortlist and winners for this year’s Customer awards.
Joe Colchester
Head of Product – Pulse, 11:FS
Petter Ottosson
Principal Product Designer, 11:FS
Kate Moody
Strategy Director, Customer Experience, 11:FS
Alex Latham
Co-founder and CMO, Chip

Purpose

Fintech for good

Celebrating fintech initiatives that have purpose at their core. Whether it’s social good, or saving the planet through sustainability, we want to see positive change. This award is for initiatives that are aiming to create greater financial inclusion and/or climate responsibility.
Shortlist:
The winner will demonstrate:
  • Support for underserved, underbanked or unbanked populations or segments, anywhere in the world.
  • Efforts made to fight and reduce climate change.
  • A measurable improvement to people’s lives through financial products or services.

Financial wellbeing

You’ve delivered financial education and advice to help customers achieve a sense of security and confidence with their long and short-term financial needs. Providing control of day-to-day finances, you’ve empowered customers to gain the financial freedom needed to improve their relationship with money.
Shortlist:
The winner will demonstrate:
  • Support for tracking spending, saving for emergencies or retirement, managing debt, making sound investment decisions and/or protecting themselves from risk.
  • Technology and/or content being used to help customers understand their financial situation and the decisions they face.
  • Behavioural economics or game mechanics being used to encourage better financial decisions.
  • Helping people through cost of living crises and/or financial trouble.

Purpose judging panel

Meet the judges from 11:FS and the wider industry who will be deciding the shortlist and winners for this year’s Purpose awards.
Benjamin Ensor
Director of Research & Strategy, 11:FS
Tim Heard
Ventures Director, 11:FS
Will Jones
Chief Design & Product Officer, 11:FS
Sara Castelhano
EMEA Head of Payments Product, J. P. Morgan

Technology

Best Technology as an Enabler

Spotlighting innovative and disruptive tech providers, this award celebrates the foundational back-end tech and infrastructure that solves complex financial problems and helps companies build scalable, truly digital solutions.
Shortlist:
The winner will demonstrate:
  • A clear Jobs to be Done (JTBD) process for builders and their end customers.
  • Great documentation and APIs aimed at developers with easy implementation.
  • Tech that’s easily scriptable and can be moulded for different use cases with sandboxes.
  • Consideration for integration with different providers interchangeably.
  • A scalable, fit-for-purpose commercial model.
  • Sophisticated and innovative use of data.

Best use of AI

We’re looking for best-of-breed across the entire AI ecosystem, including Machine Learning (ML). We want to see AI being used to create real-world solutions for real-world problems that could not be solved cost-effectively or fast enough by humans.
Shortlist:
The winner will demonstrate AI or ML being used in at least one of the following ways:
  • Data sifting and assimilation.
  • Financial crime fighting.
  • Applied algorithmic solutions.
  • To improve customers’ financial lives.
  • To help the back office enhance systems efficiency and security.

Technology judging panel

Meet the judges from 11:FS and the wider industry who will be deciding the shortlist and winners for this year’s Technology awards.
David Barton-Grimley
Strategy Director, BaaS & Embedded Finance, 11:FS
Dave Morris
Global Head of Technology, 11:FS
Ewan Silver
Group CTO, 11:FS
Lord Chris Holmes of Richmond
Member UK house of Lords

Impact

Our game changer awards celebrate those who are really moving the dial on changing the fabric of financial services, creating intelligent digital services that are delivering real impact. Nominations are open to payment providers, banks, fintechs, credit unions, third-party providers and everything in between.

Wealth game changer

We are looking for an organisation that’s changed the landscape of wealth management either by helping the end customers manage their money better, or by enabling financial advisors to better support their HNWI+ customers.
Shortlist:
The winner will demonstrate:
  • Tackling a real-world customer problem.
  • Fundamental change to the value chain, service offering or market they operate in.
  • A strong growth rate.
  • A direct impact on how high net worth customers manage their finances and lifestyle.
  • A marriage of intelligent services utilising technology enablers and personalised customer service.

Business game changer

You’ve done more than just build financial products, you’ve created truly digital solutions that are having a real-world impact on businesses. You moved the needle and challenged the rest of the industry to up their game.
Shortlist:
The winner will demonstrate:
  • Tackling a real-world customer problem.
  • Direct impact for the profit and revenue of their customers.
  • Fundamental change to the value chain, service offering or market they operate in.
  • A strong growth rate.
  • Evidence of other organisations using ‘copycat behaviour’ to emulate the success.
  • A sustainable and scalable business model.
  • Intelligent services utilising technology enablers.

Consumer game changer

We’re championing those that have given consumer money management a long-overdue shake up to solve problems that nobody else can. We want to know about the brands and products that have made a unique impact on their market, changing it for the better.
Shortlist:
The winner will demonstrate:
  • Tackling a real-world customer problem.
  • Fundamental change to the value chain, service offering or market they operate in.
  • A strong growth rate.
  • Evidence of other organisations using ‘copycat behaviour’ to emulate the success.
  • A sustainable and scalable business model.
  • Intelligent services utilising technology enablers.

Impact judging panel

Meet the judges from 11:FS and the wider industry who will be deciding the shortlist and winners for this year’s Impact awards.
Jason Bates
Deputy CEO & Chief Product Officer, 11:FS
Jamie Campbell
Head of VC, 11:FS
David M. Brear
CEO, 11:FS
Nadine Timmer-Bodenstein
Product Lead, 11:FS
Pat Patel
Executive Director, Elevandi

People

11:FS Hall of Fame

The 11:FS Hall of Fame celebrates the leaders, pioneers and innovators shaping our industry for the better. Through their dedication and drive, these individuals have brought us a step closer to the future of financial services.

Watch this space, the 11:FS Hall of Fame class of 2024 will be announced soon.
The inductees will:
  • Be an entrepreneur or intrapreneur working in a financial institution who has made a big impact on the industry.
  • Clearly exhibit strong values of innovation, resilience, teamwork and boldness.
  • Be someone who is clearly giving back to the ecosystem/community.
  • Have proven partnerships across the ecosystem.
  • Have launched a product or offering where the industry had to follow; or made a big impact as part of a customer relationship, or a significant investment in a crucial part of FS.

People judging panel

Meet the judges from 11:FS and the wider industry who will be deciding the 11:FS Hall of Fame class of 2024.
David M. Brear
CEO, 11:FS
Jason Bates
Deputy CEO & Chief Product Officer, 11:FS
Laura Watkins
Director of Media and Marketing, 11:FS
Nominations are open until midnight on Thursday 15th August.

You can nominate as many times as you like and, yes, you can nominate yourselves! All we ask is that each nomination meets the criteria outlined for each award and relates to an initiative that launched within the last 12 months.
Nominate now
What to expect
Bringing together the brightest minds from some of the most exciting financial brands around the world, the 11:FS Awards is a night like no other.

Good vibes, better company, and who knows, there might even be another doughnut tower!
Watch the 2023 HIGHLIGHTS
Partnership opportunities
You won’t find many better opportunities to get your brand in front of the industry’s decision-makers. Reach out to learn more about the partnership packages we have available.
Let's talk

FAQs

How can I make a nomination?

Unfortunately nominations are now officially closed for this year's awards, with our 2024 shortlist soon to be revealed. We've had a record amount of nominations this year so keep your eyes peeled to see who made the cut.

How were the shortlists decided?

We took a lot of care in curating fair and in-the-know panels that included our own experts, as well as those from across the industry. Between them, they decided the shortlist and winners from all the nominations we received.

Can I attend the awards?

The 11:FS Awards is a purposefully intimate event to celebrate those who have achieved excellence in financial services. Tickets for the awards are reserved for shortlisted companies, sponsors, and invited guests.

How can I sponsor the awards?

We’re always looking to partner with ambitious brands to help them get in front of decision-makers from leading brands across financial services. If you’re interested, get in touch, we’ve got a range of sponsorship packages available.

What does 11:FS do?

Ah, that ol’ chestnut. Well, through 11:FS Ventures, we help businesses build banks, launch digital propositions, design lovable products, strategise for new market growth, research new tech, and plenty more.

We also have our own podcast, Fintech Insider, that’s been around since before podcasts were cool and has racked up over 23 million downloads. Then there’s 11:FS Pulse, our library of over 9,000 user journeys from fintechs and banks that product teams use to benchmark their own user experiences against.

We could go on but why not just get in touch if you want to hear more?

Up to speed with the awards? Head over to 11:FS.com