11:FS has come a long way in a short time, and as the company has grown up, so must the branding. It's time to sit down, take stock of how we look and sound and fine-tune our identity.
In a landscape where it’s so easy for people to switch between digital products and services, brands are having to work harder to get into the customer’s mind, and more importantly - to stay there. Standing out from the crowd is as important as ever. So why do fintechs look increasingly similar?
Months after the UK entered a coronavirus-induced lockdown and financial services firms are struggling to service their customers. Building a digital first approach now can alleviate immediate issues and set firms up for sustained customer success.