Marketing for financial services and products.

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Unfiltered

Your community has to be at the heart of everything you do

I don’t know if I think about the Roman Empire every day, but awards submissions? I can’t seem to escape them.

4min read
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The best fintech marketing teams let fires burn

A banker keen to stay under the radar has written us another insider’s perspective on where problems and their solutions are found in incumbent banks. The Stigcumbent, who you’ll remember from their insight on TSB and Open Banking APIs, has returned. Read on to discover just where the problems and solutions in every bank live…

3min read
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Content marketing

How to create B2B content that cuts through the noise

‘Community-led’ startups seem to be popping up all over the place, but what does it mean to design a product community first and what are the advantages?

4min read
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UAE

Financial exclusion and the gender gap in the Middle East

Tucked away in a small corner of the WeWork offices in Aldgate Tower, I sat down with Ross Gallagher. Financial inclusion is the touchstone on financial products for Ross. Regular host of the Fintech Insider podcast with a history in financial services consulting and research. Ross is known around the office as a tupperware fiend and always up for a laugh but as with many people who work for 11:FS he has a real passion for finance and financial inclusion in particular.

4min read
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ESG

Can circular economies do what ESG couldn’t?

This is the second article in a three-part series on how fintech for good (FFG) is helping people and the planet. The first touched on consumer behaviour. If you missed it, check it out here.

4min read
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Unfiltered

Product managers have the tools to fix ESG investing

As the saying goes, “success breeds success”. And one of the things that’s interesting in our industry is the alumni of fintechs going on to do great things. It’s no coincidence - there’s a bit of a pattern emerging: The founders of some of the most successful startups of today cut their teeth at the biggest fintechs of yesterday.

4min read
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11:FS Pulse

Why is competitor research so important?

I think I speak for a lot of people when I say - homework is crap. Evenings after school are for watching Takeshi’s Castle, not studying Pythagoras’ theorem.

3min read
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Product marketing

Most people don’t know what product marketing is

One of the dirty secrets of the fintech and banking community is that everyone thinks that everyone else understands how it all works and that they’re the only one who doesn’t really get it.

4min read
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Crypto

Why did a crypto exchange pay $700m to have their name on a building?

This past weekend an estimated 177m people tuned in as Matthew Stafford’s (strong surname BTW) LA Rams defeated the Cincinnati Bengals at Super Bowl LVII.

4min read
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Creator economy

The state of financial services in the creator economy

I had the pleasure of interviewing Rob Frohwein, the CEO and co-founder of Kabbage, for the 11:FS Connection Interrupted podcast. Rob has plenty of stories to fall back on when discussing how his co-founders and he were able to start a company in the midst of the 2008 financial crash (great timing by the way Rob). They were able to successfully implement their concept of providing funding to small businesses and consumers online. As of the beginning of 2018 Kabbage has served 125k customers and made over $3.5 billion in loans.

4min read
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Fintech Insider

Our fintech predictions for 2022

There’s so much to look forward to in 2022. It’s the Year of the Tiger. There’s a World Cup in November. And, of course, the sands of insurtech will keep shifting.

3min read
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Banking

The future of Black banking in the US

Despite being hailed as transparent and secure, the cryptocurrency industry has been beset by fraud, scams and general crisis in recent months.

4min read
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11:FS

Why we created a growth team

What’s in a name? Is it a convention with no meaning as Juliet would suggest? Or is it an opportunity? Do people get used to it even if you call yourself Meta? Of course.

5min read
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Unfiltered

New neobanks need to take bolder bets

One of our core values here at 11:FS is ‘everything on purpose and with purpose’. We even have a porpoise sticker (the puns keep coming) to celebrate it. It is what enables us to deliver fast, without waste and with relentless focus on outcomes. That and a kick-ass team. They often go together.

3min read
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Fintech Marketing Podcast

12. Société Générale: Trust is key ft Noémie Ellezam

In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale - to discuss all things marketing - including a deep dive into her incredible ways of working, the importance of diversity, how important it is to listen to your customer, and much much more on today's episode!

36min listen
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Fintech Marketing Podcast

11. Roundtable: B2B is the new B2C, ft Barclays, Autobooks, Checkout.com

In the fifth and final roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at how B2B marketing in fintech and financial services. From making your B2B marketing human, to attribution and team structure, Mariette is joined by a great panel of guests from Autobooks, Barclaycard and Checkout.com to help unpack all of this and much much more!

40min listen
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Fintech Marketing Podcast

10. Visa: Led by purpose ft Adrian Farina

In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Adrian Farina, Europe CMO at Visa - to discuss all things marketing - including a deep dive into his impressive experiences, the importance of empathy, how to connect with your audiences, and much much more on today's episode!

37min listen
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Fintech Marketing Podcast

9. Crypto-com: Value is what you make of it ft Steven Kalifowitz

In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Steven Kalifowitz, CMO at Crypto.com - to discuss all things marketing - his incredible journey and transition from producer to CMO, what keeps his curiosity and hunger for knowledge growing, and his own personal philosophies. All of this and much much more on today's episode!

34min listen
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Fintech Marketing Podcast

8. Roundtable: How do fintechs use performance marketing for growth? ft FNBO, Minna

In the fourth roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at how fintechs use performance marketing for growth. Mariette is joined by a great panel of guests to help unpack this and dive a bit deeper into- wide array of tools and tactics, and every company will have its own flavour, from SEO, to PPC, to paid social, to affiliates. Some call it growth marketing, paid marketing, even (sadly) digital marketing.

40min listen
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Fintech Marketing Podcast

6. Roundtable: Moving from startup to scaleup marketing, ft Klarna, TrueLayer, Flock

In the third roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at moving from startup to scaleup marketing. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper into- how to evolve your brand story as you grow, the best shape for your marketing team, using processes to speed you up, as you grow, and much much more.

37min listen
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Fintech Marketing Podcast

5. First Direct: Understanding your brand ft Chris Pitt

In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Chris Pitt, CEO at First Direct - to discuss all things marketing - what makes it good, what makes it bad, and what every marketer needs to know to keep levelling up.

33min listen
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Fintech Marketing Podcast

4. Roundtable: What does it really take to build a finance brand? ft Wise, Habito, Pensionbee

In the second roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at what it really takes to build a finance brand. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper into trust - the core to brands in financial services, how to maintain your customer connection and your brand identity through a rebrand, building an impactful but lean brand, and much much more.

39min listen
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Fintech Marketing Podcast

3. Citi: Working for the customer is critical ft Carla Zakhem-Hassan

In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Carla Zakhem-Hassan, CMO at Citi - to discuss all things marketing, and find out what inspires and motivates her.

33min listen
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Fintech Marketing Podcast

2. Roundtable: What does good content marketing look like? ft Pleo, Freetrade

In the first roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at what good content marketing looks like. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper in the quality, quantity, and growing trends.

38min listen
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Fintech Marketing Podcast

1. Marketing never stops ft David Wheldon

For the season 2 première of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by David Wheldon - WFA President Emeritus and Former CMO at RBS - to discuss all things marketing, and find out what makes him tick.

36min listen
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Fintech Marketing Podcast

Season 2 Preview

Eric Fulwiler introduces Season 2 of Fintech Marketing podcast, coming back in full force, this time in association with Visa.

4min listen
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Fintech Insider

471. News: Klarna face backlash & Killer Mike launches a bank to support black businesses

Sam Maule and Kate Moody are joined by some great guests to talk about some of the most interesting stories of the last 7 days, including: Killer Mike launches a new digital bank, Klarna faces backlash after sending marketing emails to non-customers, and Square invests $50m in bitcoin!

1h04 listen
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Fintech Insider

466. Insights: ESG and sustainable investing - the ethical future of finance

Simon Taylor is joined by some great guests to talk about the growth of ESG and sustainable finance

44min listen
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Fintech Marketing Podcast Season 2 Preview

Fintech Marketing Podcast Season 2: Coming soon

4min watch
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen