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Sam (or Uncle Sam as he is known internally - and appropriately at 11:FS) is responsible for the 11:FS overall strategy and rollout in the US, Canada and Mexico. This includes evangelising the 11:FS brand to the North American market, working with our existing and new clients on transforming the digital banking landscape. Sam’s an ex-banker, ex-consultant, ex-program manager, ex-product owner, and ex-everything else you can fit into a +20 year career in the payments, cards, loyalty, and banking industry.