Leda Writes for Fintech Futures: transformation in a post-apocalyptic world

You can catch the full Fintech Insider take on the news today at 4pm on the podcast here. Following on from a great response last week we’re going to be doing another close look at the most interesting story of the week’s show. Again you can let us know in the comments below or at our community site, Fintech Insider News. Fintech Insider hosts Sarah and Ross sit down with Daniel Hegarty, CEO and Co-Founder of Habito, and Nina Mohanty, Business Development at Bud to discuss the news, including what might just be the next stage of online shopping.

Many marketers have a story of a boss or board that wanted all the benefits of a strong brand, without the investment, hassle or commitment of having to build one. This is taken from our Unfiltered newsletter. Subscribe now for a no BS, uncensored analysis of fintech news and hot topics delivered to your inbox each fortnight.

TL;DR – Creating something new is hard, because the idea and design is the easy part. Anyone can have an idea. Getting it in the hands of the customer is the hard part. This is why a Minimum “Loveable” (not “Viable”) Product is your new best friend.