Our 2018 Predictions

11:FS has come a long way in a short time, and as the company has grown up, so must the branding. It's time to sit down, take stock of how we look and sound and fine-tune our identity.

I'm going to start with an unpopular opinion that we proposition design purists like to convince ourselves isn't true: sometimes it's ok to launch a clone.

In a landscape where it’s so easy for people to switch between digital products and services, brands are having to work harder to get into the customer’s mind, and more importantly - to stay there. Standing out from the crowd is as important as ever. So why do fintechs look increasingly similar?