Customer research, user testing and feedback loops for FS products.

Article
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Design

How to use behavioural design brilliantly

What does it take for a company to grow? Flexible, adaptive people support. Our Senior HR Business Partner Anisa Aksar tells us how 11:FS thinks about HR hypergrowth.

5min read
Article
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Design

Don't design financial products: design financial behaviour

You know they say you shouldn’t start a diet and give up smoking at the same time? Or get married and start a new job? Or whatever?

5min read
Article
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Design

Why are there so many bad user experiences?

One thing we hear a lot about here at 11:FS is how frustrating bad user experiences can be. Especially when trying to complete finance-based tasks – it’s not ideal considering the impact that these tasks can have on our everyday lives.

5min read
Article
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Santander

11 Biggest Fintech Stories of Q2 2018

There’s a sweltering heat wave hitting the city and I’ve never been so thankful for the office air conditioning. We’ve just entered July, everyone’s moving onto their Q3 targets and writing reports on Q2. So what happened in Q2 for the fintech world? And where are we about to go for Q3? I take a look at the 11 biggest stories that happened in fintech over the last three months.

5min read
Article
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Design

Jobs to be done: Design, Test, oh shit...

This is the fourth instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post dives into one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

5min read
Article
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11:FS Pulse

Behavioural Economics in Financial Apps: Helping People Make Good Decisions

Behavioural Economics has been having a good few years. It’s a topic that’s won multiple Nobel prizes, saved the UK taxpayer hundreds of millions of pounds, and is rapidly becoming one of the tools used by the best product and policy designers around the world.

5min read
Article
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Mobile banking

11 Mobile Trends That Will Delight Your Customers

At 11:FS, we spend a lot of time looking at next-generation mobile trends and technology. Every now and again we come across a product or feature that just blows us away. It can be as simple as a smart integration with another product or as complicated as a whole app that’s powered by bleeding edge technology.

5min read
Article
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Banking

Want to see the best digital banking experiences on the market?

“Thank you to the Academy…” Sure. Classic Oscar speech energy.But do you know what hits harder than a polite golf clap from a panel of judges? Winning when your actual customers vote. And that’s what happened at the 2025 British Bank Awards, where 11:FS was named Consultancy of the Year. Again! 2019. 2020. 2021. 2023. And now 2025.

5min read
Article
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Banking trends

The 11 FinTech and Banking Trends You Need to Follow

The arrival of a new year is often a time for reflection and an opportunity to look ahead. In design it’s no different.

5min read
814
podcast
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Fintech Insider

814. Insights: Our 2024 fintech predictions

Happy New Year Fin-techers! To celebrate, hosts David M. Brear, Ross Gallagher and Kate Moody make some bold fintech predictions for 2024, and look back on how right (or wrong) they were last year!

40min listen
809
podcast
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Fintech Insider

809. Insights: Seeking real value in the Aussie fintech space (Rewind)

We look back to a conversation David Brear had with a panel of expert guests to discuss the future of fintech in Australia.

48min listen
podcast
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Fintech Insider

Bonus: David M Brear on the Wharton Fintech Podcast

David M. Brear is joined by financial services veteran, Ashok Vaswani, to discuss how he draws on his experience going forward and why he continues to put learning first.

45min listen
796
podcast
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Fintech Insider

796. Focus: How to bridge the gap between banks and creators with Eric Wei and Will Kim, Co-CEOs of Karat Financial

In this second episode on our deep dive into the creator economy in the US, David Barton-Grimley and is joined by not one, but two fantastic guests, the Co-CEOs of Karat Financial to discuss how financial services can better understand creators and how financial education is the key.

37min listen
794
podcast
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Fintech Insider

794. Insights: Managing the wealth of the future

Ross Gallagher is joined by some great guests to talk about how fintech and financial services are meeting the needs of Gens Alpha and Beta, and how they are adapting to the needs of tomorrow's wealth makers.

50min listen
792
podcast
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Fintech Insider

792. Insights: Putting services back into financial services

David M. Brear, CEO at 11:FS, is joined by our very own CTO Ewan Silver for a fireside chat to unpick what we mean when we say the services have fallen out of financial services.

40min listen
791
podcast
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Fintech Insider

791. Focus Re-Up: What does effective financial inclusion look like in the USA?

In this classic Focus episode, David M. Brear is joined by some great guests, from Visa and Capway, to really dig into the keys to successful financial inclusion in America.

45min listen
789
podcast
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Fintech Insider

789. Insights: The Six Characteristics of Digital Commercial Banking

David Barton-Grimley is joined by some great guests to unpack the six characteristics of digital commercial banking; real-time, standardised, automated, embedded, contextual, and extendable. We’ll explore what they are and how they can (or can’t) support a more efficient, reliable, and secure industry.

51min listen
786
podcast
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Fintech Insider

786. Focus: Is the US creator economy being underserved by traditional finance?

11:FS CEO David M. Brear and Visa's Sophie Schulman are joined by some great guests to look at how fintech can support and shape the US creator economy.

40min listen
779
podcast
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Fintech Insider

779. Insights: What AI can and can’t do in financial services

David Brear is joined by a panel of experts from Cleo, Feedzai and Starling Bank to look at how financial services need to adapt to the changes brought by AI, where it can have the most influence and where the human touch is still needed.

55min listen
772
podcast
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Fintech Insider

772. Insights: Has the fintech revolution ignored older customers?

Kate Moody is joined by some great guests, from 11:FS, ClearEstate, and PensionBee, to look at the financial services aimed at customers over 60.

47min listen
770
podcast
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Fintech Insider

770. News: PayPal launches stablecoin and Apple $10 billion rocks the banking world

PayPal launches stablecoin, Apple announces $10 billion in deposits, and Drake launches Shopify mansion – Kate Moody and Ross Gallagher are joined by some great guests, from Fiat Republic and Knot API, to talk about the most interesting stories in financial services over the last 7 days.

1h listen
766
podcast
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Fintech Insider

766. Focus: What problem is mobile money solving in Sub-Saharan Africa?

David M. Brear is joined by some great guests from Visa, Chipper Cash, and DJAMO, to discuss the evolution and further potential of mobile money in Sub-Saharan Africa.

47min listen
762
podcast
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Fintech Insider

762. Insights: Three lessons learned from financial services in 2023 so far

Benjamin Ensor is joined by some great guests, from 11:FS, Innovate Finance, and TwentyOne to talk about the biggest lessons for financial services in the first half of 2023.

35min listen
757
podcast
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Fintech Insider

757. Insights: Can financial services change how people think about money?

Kate Moody is joined by some great guests, from 11:FS, Nationwide, and Plum, to discuss how banks and fintechs can shape how customers manager their finances.

40min listen
Video
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Inclusive design

What is inclusive design? 11:FS Explores

6min watch
Video
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11:FS Pulse

11:FS Explores: Digital R.I.C.H.E.S ft. David M. Brear

11:FS CEO David M. Brear takes to the lightboard to give us the full run-down, with examples of companies that are leading the way.

11min watch
Video
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11:FS Pulse

Designing fintech propositions for a Middle Eastern market | 11:FS Explores

There’s no one-size-fits-all design proposition for the Middle-East. While emergent markets such as Oman, the UAE, Saudi Arabia, Kuwait and Bahrain are all seeking to diversify their economies...

7min watch
Video
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BNPL

How the Buy Now, Pay Later landscape is shifting with Amy Gavin | 11:FS Explores

Just what is going on with Buy Now, Pay Later right now?

4min watch
Video
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Homebuying

Why Homebuying is broken and how to fix it | 11:FS Explores

There are one billion people globally who can't prove their identity. That's a big problem for accessing financial services.

Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
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Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen