
This is the fourth instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post dives into one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

Behavioural Economics has been having a good few years. It’s a topic that’s won multiple Nobel prizes, saved the UK taxpayer hundreds of millions of pounds, and is rapidly becoming one of the tools used by the best product and policy designers around the world.

At 11:FS, we spend a lot of time looking at next-generation mobile trends and technology. Every now and again we come across a product or feature that just blows us away. It can be as simple as a smart integration with another product or as complicated as a whole app that’s powered by bleeding edge technology.

“Thank you to the Academy…” Sure. Classic Oscar speech energy.But do you know what hits harder than a polite golf clap from a panel of judges? Winning when your actual customers vote. And that’s what happened at the 2025 British Bank Awards, where 11:FS was named Consultancy of the Year. Again! 2019. 2020. 2021. 2023. And now 2025.

The arrival of a new year is often a time for reflection and an opportunity to look ahead. In design it’s no different.

Sam Maule is joined by some great guests to talk about PPP lending during the COVID-19 pandemic. On today's show we are taking a look at the process from the lenders perspective!

Sam Maule is joined by some great guests to discuss the state of the underbanked in the US and how COVID-19 is affecting this group of underserved people.

Sarah Kocianski and Ross Gallagher are joined by some great guests to talk about some of the most interesting stories of the last 7 days, including: Vivid Money launches digital banking services in Germany; the pandemic savings surge forces Goldman to shut Marcus to new UK clients; and Islamic finance startup Wahed closes $25M funding round to grow their Saudi Arabia hub.

Sarah Kocianski is joined by some great guests from Equinix, Mastercard and RTGS to discuss the long-term business transformation and the need for agile infrastructure in financial services organisations in response to the COVID-19 crisis.

Adam Davis and Sarah Kocianski are joined by some great guests to discuss open finance - what it is, how is could work and what learnings it could take from open banking, with an expert panel of guests from Plaid, RBS and the OBIE.

Sam Maule and David Brear are joined by some great guests to talk about some of the most interesting US news stories of the last 7 days, including: Shopify’s many new announcements and move into fintech; Bank of America leak exposes business details of PPP relief applicants as applications across the board decline; and Animal Crossing offers new ways for people to make money in lockdown.

Jason Bates and Simon Taylor are joined by 3 great guests to talk about digital identity. What do we mean by digital identity, and how does it differ around the world? Listen on to find out!

Sarah Kocianski and Adam Davis are joined by some great guests to talk about some of the most interesting stories of the last 7 days, including: A round up of the pandemic and financial aid stories on both sides of the pond; Sofi and Samsung Pay team up for a debit card; and Mastercard's massive new pledge for financial inclusion.

Sam Maule is joined by some great guests to talk about US SMBs - not specifically about their fight for funding in the wake of Covid-19 this time - but their options when it comes to banking more broadly, and how to design digital financial services that work for them.

Simon Taylor and Sarah Kocianski are joined by some great guests to talk about some of the most interesting stories of the last 7 days, including: RBS closes Bó, big banks book $50bn against bad loans in the wake of corona, and a round-up of the more international stories of the week.

Sam Maule is joined by John Pitts, Policy Lead, and Niko Karvounis Product Lead at Plaid to talk all things data, customer driven innovation, their European expansion and much more.

Sam Maule is joined by John Pitts, Policy Lead, and Niko Karvounis Product Lead at Plaid to talk all things data, customer driven innovation, their European expansion and much more.

Sarah Kocianski and Nigel Walsh are joined by a panel of guests to talk through the latest and greatest news in the insurance space which are heavily focussed on Covid-19 and the insurance industry this week!

Simon Taylor and Adam Davis are joined by some great guests to talk about some of the most interesting stories of the last 7 days, including: 100% backed business loans; big banks results are in and corona is hitting their profit margins hard and even Animal Crossing's Bank of Nook is slashing its interest rates in an unwelcome reflection of the real world.

Sam Maule is joined by some great guests in the US SMB space, to discuss the impact of the coronavirus crisis on US small businesses - at the time in which all the stimulus funding had already been given out.

11:FS CEO David M. Brear takes to the lightboard to give us the full run-down, with examples of companies that are leading the way.
Just what is going on with Buy Now, Pay Later right now?

There are one billion people globally who can't prove their identity. That's a big problem for accessing financial services.
It's not just a buzzword.

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...


The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

