Customer research, user testing and feedback loops for FS products.

What does it take for a company to grow? Flexible, adaptive people support. Our Senior HR Business Partner Anisa Aksar tells us how 11:FS thinks about HR hypergrowth.

You know they say you shouldn’t start a diet and give up smoking at the same time? Or get married and start a new job? Or whatever?

One thing we hear a lot about here at 11:FS is how frustrating bad user experiences can be. Especially when trying to complete finance-based tasks – it’s not ideal considering the impact that these tasks can have on our everyday lives.

There’s a sweltering heat wave hitting the city and I’ve never been so thankful for the office air conditioning. We’ve just entered July, everyone’s moving onto their Q3 targets and writing reports on Q2. So what happened in Q2 for the fintech world? And where are we about to go for Q3? I take a look at the 11 biggest stories that happened in fintech over the last three months.

This is the fourth instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post dives into one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

Behavioural Economics has been having a good few years. It’s a topic that’s won multiple Nobel prizes, saved the UK taxpayer hundreds of millions of pounds, and is rapidly becoming one of the tools used by the best product and policy designers around the world.

At 11:FS, we spend a lot of time looking at next-generation mobile trends and technology. Every now and again we come across a product or feature that just blows us away. It can be as simple as a smart integration with another product or as complicated as a whole app that’s powered by bleeding edge technology.

“Thank you to the Academy…” Sure. Classic Oscar speech energy.But do you know what hits harder than a polite golf clap from a panel of judges? Winning when your actual customers vote. And that’s what happened at the 2025 British Bank Awards, where 11:FS was named Consultancy of the Year. Again! 2019. 2020. 2021. 2023. And now 2025.

The arrival of a new year is often a time for reflection and an opportunity to look ahead. In design it’s no different.