Customer research, user testing and feedback loops for FS products.

Fintechs regularly provide updates on how many customers they have. Motivations for doing so are varied — garnering headlines, proving naysayers wrong, or right, keeping investors happy and so on. More interestingly, they also have a variety of definitions of “customer” that are not always clear.

I think we can all accept that clear customer insight, the right business drivers, market opportunities, etc. should inform great proposition design.

If there’s one region that’s been bookmarked by every 2024 predictions list in terms of innovation and investment, it’s the Middle East. And as the region emerges as a fintech hotspot, its unique commitment to Islamic finance is drawing attention.

As financial services continues to ride the digital transformation wave, there is a big problem emerging: recruiting the tech talent required to achieve the scale of change needed.

This article was originally published in February 2021. In light of a looming cost-of-living crisis, soaring inflation and spiralling interest rates, we feel it’s more relevant now than ever. So, after a bit of tinkering, we’ve republished it. Enjoy.

While I was COO at Revolut, Vlad Yatsenko - the company’s Co-Founder & CTO - commented a number of times about how opportunity cost of time is typically the biggest cost in a scaling company, and I’ve come to realise this is more and more true.

If I’d told you six months ago that you could guarantee an affordable electricity supply for your home, you wouldn’t have cared.

One of the dirty secrets of the fintech and banking community is that everyone thinks that everyone else understands how it all works and that they’re the only one who doesn’t really get it.

The digital banking scene in Southeast Asia is hot right now. Over the past two years, it’s experienced some rapid changes. Changing regulations have triggered a mass of new players entering the market.

There’s a lot of positivity, creativity and excitement within game developer communities. People are flocking to games for entertainment and there have never been more tools to create them.

Working with agencies can sometimes feel like you spend weeks or even months covering ground that you already know before you start seeing value.

If you’re building a fintech or adding financial services to an existing platform, there’s no doubt that the concept of embedded finance with white-label solutions has passed you by.

Price walking [common in the insurance industry] a form of price discrimination whereby existing customers, especially long-standing customers, incur a loyalty penalty over new customers. This is taken from our Unfiltered newsletter. Subscribe now for a no BS, uncensored analysis of fintech news and hot topics delivered to your inbox each fortnight.

James Safford is a name you might not be familiar with from the 11:FS team. He’s starred in a couple of our shows with brilliant insights on what’s going on in the fintech space. James is a Market Research Analyst working on the 11:FS Pulse platform delivering insights into customer journeys globally. I took a moment to sit down with James and talk to him about how things differ working in fintech compared to publishing, and why he moved into the space after deciding against a lifelong dream.