Learn about the latest innovation happening in financial services.

Money 20/20 USA has kicked off and the 11:FS team are here on the ground!

Day 2 has come to an end here at Money 20/20 and, despite last night’s industry party, it was jam packed with action.

What is anticipatory design? In 2015, Aaron Shapiro the CEO of Huge coined the phrase ‘Anticipatory Design’ to describe how the next big evolution in design and technology will be the creation of predictive, pro-active multi-channel user experiences. It is the perfect marriage of design, data and technology to simplify complex decisions and in some instances, even eliminate some tasks and decisions from our lives entirely. The word anticipatory comes from the Latin anticipare, which means “taking care of ahead of time”. Think of it as personalisation 2.0 – a system which interprets users’ past behaviours and choices, in order to automatically make informed decisions on the user’s behalf, by utilising machine learning algorithms.

“Thank you to the Academy…” Sure. Classic Oscar speech energy.But do you know what hits harder than a polite golf clap from a panel of judges? Winning when your actual customers vote. And that’s what happened at the 2025 British Bank Awards, where 11:FS was named Consultancy of the Year. Again! 2019. 2020. 2021. 2023. And now 2025.