Marketing for financial services and products.

Word soup. That's the jargon used to communicate the story and values of a business. It's what we tell our clients to actively pay attention to and what to avoid when working together to develop new disruptive propositions to take to market. This is taken from our Unfiltered newsletter. Subscribe now for a no BS, uncensored analysis of fintech news and hot topics delivered to your inbox each fortnight.

We’re now a week on from one of the most exciting events of the year for us; the 11:FS Awards. It’s the one (and only) time we get dressed up snazzy and come together to celebrate some of the most impactful businesses and people who are changing the fabric of financial services.

I wish I could write as well as Leda Glyptis. I wish I had her command of the English language which I’m sure is one of several she speaks. I wish I could articulate her banking experiences in prose such as she does. But I can’t… So today I’m gonna talk about Spanx. I’m going to discuss what this incredible product has in common with the digitization of financial services. Leda, please don’t judge me.

David M. Brear interviewed Matty Cusden-Ross and Veronique Barbosa, two of the three founders of digital receipting start up, Flux, for Fintech Insider, all about their new proposition, and Megan Cawood on Starling’s Marketplace and their partnership with Flux.

Customer-centric, focused on financial inclusion, helping the underserved and unbanked. Have we rediscovered the principles of the first banks and building societies?

We went to the IFGS to meet some of the biggest and newest names in Fintech. We’re bringing you some fantastic insights from our first five interviewees on the fintech landscape for 2018. Ross Gallagher and Simon Taylor spoke to: Benedetta Arese Lucini, Co-founder, Oval Money Charles d’Haussy, Head of Fintech, InvestHK Thomas Eyre, CEO and Co-founder LOQBOX Li Wang, Head of EMEA, Alipay James Mackonochie, COO and Co-founder, Pia Listen to all the interviews in full on Fintech Insider here or stream them below.

Good content is so important now more than ever, especially for B2B content creators. In a saturated market only good content stands out - or bad but usually for the wrong reasons, and mediocre content just doesn’t get traction at all.

In a recent episode of our Insurtech Insider podcast, Nigel Walsh and John Bean sat down with some fantastic guests to chat about the good, the bad and the ugly. No, not the seminal spaghetti Western with the Ennio Morricone score.

We’ve reached 500 episodes! 💥 That’s crazy.

I speak to a lot of customers about how money fits into their lives. I’ve never come across anyone who said “what I really need is a bank” or more specifically banking products like credit cards or savings accounts. Customers don’t want your products, they want to achieve their goals.People talk about helping their kids go to university or getting the best deal on their mobile phone. Of course, people require money and some kind of financial products to do these things. However, the cold reality for banks is that their commoditised products are not helping customers make progress towards these important jobs in their lives.At 11:FS we help build truly digital next generation digital propositions. Central to this is grounding intelligent digital propositions in customer Jobs To be Done (JTBD).

Cyber attacks are hardly new, so why are banks putting renewed energy into combating them? 11:FS Market Research Analyst Joanne Kumire explains.

London’s been at the centre of the fintech bubble for over a decade now, and the rest of Europe isn’t far behind. One of the few silver linings of the coronavirus pandemic could be that it might act as a catalyst for a tonne of investment into fintech, as more and more people recognise the need to go digital. Despite the trend for falling investments in 2020, the UK fintech sector is still looking flush thanks to investments of over $1.84 billion. To give you a heads up on the next big companies on the scene, we’ve rounded up the hottest startups on our watch list 🔥

This is the third instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post explores one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

David M. Brear interviewed Jonathan Larsen, CIO, Ping An and CEO of their Global Voyager Fund, a $1bn investment fund, specifically for fintech. He tells David all about the fund and the innovations in fintech coming from China and making a huge impact worldwide.

In the first part of this series I introduced the story of Frederic Tudor, the American Ice-Block King; and discussed lessons learned from his then new product offering as it relates to blockchain technology. Tudor was able to successfully corner the ice-block shipping market and eventually was shipping blocks of ice to as far away as Calcutta from his home in Boston.