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Marketing for financial services and products.
Introducing The Fintech Marketing Podcast
11:FS Pulse is constantly loading more content and we’re always seeking new ways to create transparency in our product so you can understand the reasoning behind why some user journeys are so powerful.
11 takeaways from Sibos 2019
Last week, the world’s biggest banking conference hit London for the first time. So what did more than 11,000 delegates see and hear at Sibos 2019?
Second Annual 11:FS Pulse Awards: Best Onboarding Experience
The consulting firm CG42 recently reported that it expects the ten largest banks in the US to lose $159 billion in deposits to smaller competitors over the next year.
Second Annual 11:FS Pulse Awards: Best Design
This award is given to the incumbent financial institution that is executing the best digitalisation strategy.
11 Best social posts from After Dark VI
We had a great time at After Dark VI, the episode went out last week, and had a massive turn out in both Atlanta and London. And we know you did too! Fintech fans were out on Twitter in force to shout out how much they loved it (especially the emoji wall and rant bucket). Our social media marketing interns gathered together the best ones they could find to share the After Dark VI love.
Marketing in Fintech: What You Need to Know
Long-time supporter signs as lead sponsor for the expanded second season of the Fintech League.
How to design a modern bank card
When building and growing any new business, our thought process is challenged consistently to ensure the proposed course of action delivers a positive impact. While applicable to all parts of a business, these conversations between teams developing new products are a daily occurrence. And no, they’re not always easy.
Want to see the best digital banking experiences on the market?
“Thank you to the Academy…” Sure. Classic Oscar speech energy.But do you know what hits harder than a polite golf clap from a panel of judges? Winning when your actual customers vote. And that’s what happened at the 2025 British Bank Awards, where 11:FS was named Consultancy of the Year. Again! 2019. 2020. 2021. 2023. And now 2025.
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12. Société Générale: Trust is key ft Noémie Ellezam
In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale - to discuss all things marketing - including a deep dive into her incredible ways of working, the importance of diversity, how important it is to listen to your customer, and much much more on today's episode!
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11. Roundtable: B2B is the new B2C, ft Barclays, Autobooks, Checkout.com
In the fifth and final roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at how B2B marketing in fintech and financial services. From making your B2B marketing human, to attribution and team structure, Mariette is joined by a great panel of guests from Autobooks, Barclaycard and Checkout.com to help unpack all of this and much much more!
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10. Visa: Led by purpose ft Adrian Farina
In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Adrian Farina, Europe CMO at Visa - to discuss all things marketing - including a deep dive into his impressive experiences, the importance of empathy, how to connect with your audiences, and much much more on today's episode!
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9. Crypto-com: Value is what you make of it ft Steven Kalifowitz
In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Steven Kalifowitz, CMO at Crypto.com - to discuss all things marketing - his incredible journey and transition from producer to CMO, what keeps his curiosity and hunger for knowledge growing, and his own personal philosophies. All of this and much much more on today's episode!
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8. Roundtable: How do fintechs use performance marketing for growth? ft FNBO, Minna
In the fourth roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at how fintechs use performance marketing for growth. Mariette is joined by a great panel of guests to help unpack this and dive a bit deeper into- wide array of tools and tactics, and every company will have its own flavour, from SEO, to PPC, to paid social, to affiliates. Some call it growth marketing, paid marketing, even (sadly) digital marketing.
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6. Roundtable: Moving from startup to scaleup marketing, ft Klarna, TrueLayer, Flock
In the third roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at moving from startup to scaleup marketing. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper into- how to evolve your brand story as you grow, the best shape for your marketing team, using processes to speed you up, as you grow, and much much more.
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5. First Direct: Understanding your brand ft Chris Pitt
In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Chris Pitt, CEO at First Direct - to discuss all things marketing - what makes it good, what makes it bad, and what every marketer needs to know to keep levelling up.
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4. Roundtable: What does it really take to build a finance brand? ft Wise, Habito, Pensionbee
In the second roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at what it really takes to build a finance brand. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper into trust - the core to brands in financial services, how to maintain your customer connection and your brand identity through a rebrand, building an impactful but lean brand, and much much more.
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3. Citi: Working for the customer is critical ft Carla Zakhem-Hassan
In this week's episode of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by Carla Zakhem-Hassan, CMO at Citi - to discuss all things marketing, and find out what inspires and motivates her.
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2. Roundtable: What does good content marketing look like? ft Pleo, Freetrade
In the first roundtable episode of Fintech Marketing Podcast, your host Mariette Ferreira takes a look at what good content marketing looks like. Mariette is joined by a great panel of guests to help unpick this and dive a bit deeper in the quality, quantity, and growing trends.
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1. Marketing never stops ft David Wheldon
For the season 2 première of the Fintech Marketing Podcast, your host Eric Fulwiler is joined by David Wheldon - WFA President Emeritus and Former CMO at RBS - to discuss all things marketing, and find out what makes him tick.
Season 2 Preview
Eric Fulwiler introduces Season 2 of Fintech Marketing podcast, coming back in full force, this time in association with Visa.
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471. News: Klarna face backlash & Killer Mike launches a bank to support black businesses
Sam Maule and Kate Moody are joined by some great guests to talk about some of the most interesting stories of the last 7 days, including: Killer Mike launches a new digital bank, Klarna faces backlash after sending marketing emails to non-customers, and Square invests $50m in bitcoin!
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466. Insights: ESG and sustainable investing - the ethical future of finance
Simon Taylor is joined by some great guests to talk about the growth of ESG and sustainable finance
Fintech Marketing Podcast Season 2 Preview
Fintech Marketing Podcast Season 2: Coming soon
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Insights: The future of Revolut with UKCEO Francesca Carlesi
The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...
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Insights: The future of Revolut with UKCEO Francesca Carlesi
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Insights: The future of Revolut with UKCEO Francesca Carlesi
The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...
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Insights: The future of Revolut with UKCEO Francesca Carlesi
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Insights: The future of Revolut with UKCEO Francesca Carlesi
