Marketing for financial services and products.

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Unfiltered

Your community has to be at the heart of everything you do

I don’t know if I think about the Roman Empire every day, but awards submissions? I can’t seem to escape them.

4min read
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The best fintech marketing teams let fires burn

A banker keen to stay under the radar has written us another insider’s perspective on where problems and their solutions are found in incumbent banks. The Stigcumbent, who you’ll remember from their insight on TSB and Open Banking APIs, has returned. Read on to discover just where the problems and solutions in every bank live…

3min read
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Content marketing

How to create B2B content that cuts through the noise

‘Community-led’ startups seem to be popping up all over the place, but what does it mean to design a product community first and what are the advantages?

4min read
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UAE

Financial exclusion and the gender gap in the Middle East

Tucked away in a small corner of the WeWork offices in Aldgate Tower, I sat down with Ross Gallagher. Financial inclusion is the touchstone on financial products for Ross. Regular host of the Fintech Insider podcast with a history in financial services consulting and research. Ross is known around the office as a tupperware fiend and always up for a laugh but as with many people who work for 11:FS he has a real passion for finance and financial inclusion in particular.

4min read
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ESG

Can circular economies do what ESG couldn’t?

This is the second article in a three-part series on how fintech for good (FFG) is helping people and the planet. The first touched on consumer behaviour. If you missed it, check it out here.

4min read
Article
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Unfiltered

Product managers have the tools to fix ESG investing

As the saying goes, “success breeds success”. And one of the things that’s interesting in our industry is the alumni of fintechs going on to do great things. It’s no coincidence - there’s a bit of a pattern emerging: The founders of some of the most successful startups of today cut their teeth at the biggest fintechs of yesterday.

4min read
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11:FS Pulse

Why is competitor research so important?

I think I speak for a lot of people when I say - homework is crap. Evenings after school are for watching Takeshi’s Castle, not studying Pythagoras’ theorem.

3min read
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Product marketing

Most people don’t know what product marketing is

One of the dirty secrets of the fintech and banking community is that everyone thinks that everyone else understands how it all works and that they’re the only one who doesn’t really get it.

4min read
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Crypto

Why did a crypto exchange pay $700m to have their name on a building?

This past weekend an estimated 177m people tuned in as Matthew Stafford’s (strong surname BTW) LA Rams defeated the Cincinnati Bengals at Super Bowl LVII.

4min read
Article
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Creator economy

The state of financial services in the creator economy

I had the pleasure of interviewing Rob Frohwein, the CEO and co-founder of Kabbage, for the 11:FS Connection Interrupted podcast. Rob has plenty of stories to fall back on when discussing how his co-founders and he were able to start a company in the midst of the 2008 financial crash (great timing by the way Rob). They were able to successfully implement their concept of providing funding to small businesses and consumers online. As of the beginning of 2018 Kabbage has served 125k customers and made over $3.5 billion in loans.

4min read
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Fintech Insider

Our fintech predictions for 2022

There’s so much to look forward to in 2022. It’s the Year of the Tiger. There’s a World Cup in November. And, of course, the sands of insurtech will keep shifting.

3min read
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Banking

The future of Black banking in the US

Despite being hailed as transparent and secure, the cryptocurrency industry has been beset by fraud, scams and general crisis in recent months.

4min read
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11:FS

Why we created a growth team

What’s in a name? Is it a convention with no meaning as Juliet would suggest? Or is it an opportunity? Do people get used to it even if you call yourself Meta? Of course.

5min read
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Unfiltered

New neobanks need to take bolder bets

One of our core values here at 11:FS is ‘everything on purpose and with purpose’. We even have a porpoise sticker (the puns keep coming) to celebrate it. It is what enables us to deliver fast, without waste and with relentless focus on outcomes. That and a kick-ass team. They often go together.

3min read
podcast
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Insurtech Insider

Bonus: Interview: Louise Smith, Chief Digital Officer at Lloyd's of London

David Brear is joined by Lotanna Ezeike, Co-Founder and CEO at XPO, in this bonus episode to bust some myths about social media influencers, and challenge David's opinions from a few episodes back. Tune in to find out more!

29min listen
464
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Fintech Insider

464. Insights: Latin America - fintech's next hottest market

Sam Maule is joined by some fantastic guests from across Latin America to talk about development, growth and impact of fintechs in the region.

45min listen
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Insurtech Insider

74. Digital transformation - Managing the hybrid

Sarah Kocianski and Nigel Walsh are joined by some amazing guests to talk through digital transformation in the insurance industry.

50min listen
450
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Fintech Insider

450. Insights: The rise of Australian digital banking

Simon Taylor is joined by some great guests to talk about the growth and impact of digital banking in the APAC region, with a special focus on Australia.

41min listen
444
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Fintech Insider

444. Insights: African fintechs: transforming the continent's financial landscape

Simon Taylor is joined by some great guests to discuss how the financial landscape of Africa is changing and the ways in which fintechs are playing their part.

52min listen
435
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Fintech Insider

435. News: Is now a good time to launch a challenger bank?

Sarah Kocianski and Ross Gallagher are joined by some great guests to talk about some of the most interesting stories of the last 7 days, including: Vivid Money launches digital banking services in Germany; the pandemic savings surge forces Goldman to shut Marcus to new UK clients; and Islamic finance startup Wahed closes $25M funding round to grow their Saudi Arabia hub.

1h04 listen
432
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Fintech Insider

432. Insights: How could open finance shape the future of financial services?

Adam Davis and Sarah Kocianski are joined by some great guests to discuss open finance - what it is, how is could work and what learnings it could take from open banking, with an expert panel of guests from Plaid, RBS and the OBIE.

50min listen
431
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Fintech Insider

431. News: Shopify’s stratospheric rise and foray into fintech

Sam Maule and David Brear are joined by some great guests to talk about some of the most interesting US news stories of the last 7 days, including: Shopify’s many new announcements and move into fintech; Bank of America leak exposes business details of PPP relief applicants as applications across the board decline; and Animal Crossing offers new ways for people to make money in lockdown.

1h04 listen
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Fintech Marketing Podcast

11. Klarna: The value of ideas ft Laurel Wolfe

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37min listen
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Fintech Marketing Podcast

10. Uber Money: Laser focus on the user ft Sarah Frese

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29min listen
425
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Fintech Insider

425. News: RBS close Bó - Why is building a new bank so hard?

Simon Taylor and Sarah Kocianski are joined by some great guests to talk about some of the most interesting stories of the last 7 days, including: RBS closes Bó, big banks book $50bn against bad loans in the wake of corona, and a round-up of the more international stories of the week.

56min listen
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Fintech Marketing Podcast Season 2 Preview

Fintech Marketing Podcast Season 2: Coming soon

4min watch
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen