1071. Insights: Fintech's coming home - The growing relationship between fintech and football

About this episode:

What do Arsenal, Manchester United, Nottingham Forest and the Home Nations football teams have in common? They're all partnering with fintech brands.

In this episode of Fintech Insider Insights, Kate Moody is joined by leaders from Zilch, Sokin and JPMorgan to explore why fintech and football have become such a powerful combination. From sponsorships and fan experiences to grassroots coaching and community impact, the panel examines how partnerships are evolving beyond branding and becoming part of the matchday experience itself.

With the World Cup kicking off across North America, they also discuss the future of fintech in football, the opportunities in the women's game, and what brands need to get right when entering one of the most passionate communities in the world.

This week's guests:

Kirsty Spickett - CMO at Zilch 

James Hannaford, Chief Growth Officer at Sokin

Deborah Keay - CMO, International Consumer at JPMorgan

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About Fintech Insider:

Fintech Insider by 11:FS is a bi-weekly podcast that covers everything from finance and banking to technology and the latest trends in financial services.

Our expert hosts, with hands-on industry experience, are joined by key decision-makers, VCs, and top reporters from across the financial landscape, including guests from companies like Stripe, Revolut, Plaid, PayPal, and Monzo. Together, they break down the biggest news and innovations shaping the space.

Our weekly news show drops every Monday, covering major stories like mergers, new product launches, regulatory shifts, and emerging tech trends. On Thursdays, our Insights show goes deeper into the hottest topics driving the future of finance, including AI in banking, decentralised finance, and the evolving landscape of embedded finance.

Whether you're already in the fintech game or just starting to explore, this is the #1 podcast for you.

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