
In a beautiful flat on the edge of San Francisco’s sun-kissed Inner Sunset neighbourhood, the inimitable Sam Maule invited a plethora of fintech experts over for dinner. Across two evenings in the run up to our After Dark San Francisco show, Sam serves up chilli, tacos, and foodie fintech insights. You can listen to them here and here. Disclaimer: The food was actually cooked by Ollie Judge, Head of Media at 11:FS.

At 11:FS, we spend a lot of time looking at next-generation mobile trends and technology. Every now and again we come across a product or feature that just blows us away. It can be as simple as a smart integration with another product or as complicated as a whole app that’s powered by bleeding edge technology.

“Thank you to the Academy…” Sure. Classic Oscar speech energy.But do you know what hits harder than a polite golf clap from a panel of judges? Winning when your actual customers vote. And that’s what happened at the 2025 British Bank Awards, where 11:FS was named Consultancy of the Year. Again! 2019. 2020. 2021. 2023. And now 2025.

In her latest column for Forbes, 11:FS Head of Research Sarah Kocianski examines the new set of authentication procedures and how they are being implemented by UK banks.

11:FS are pleased to announce that Lisa Gansky joined us as a Non-Executive Director, on 3rd July 2017.

As a designer, it’s an all too familiar scenario: you’re about to undertake work on an exciting new digital product or service. It has the potential to have it all, only for you to be handed what all product designers dread - the existing constraints of a rigid and outdated brand playbook. It can certainly feel like a crushing blow. But approached in the correct manner, these constraints can be transformed into an opportunity to take both the product and the brand to the next level.

Digital Banking is only 1% Finished. That’s our motto at 11:FS. You can see it plastered across everything we do, we talk about it at events, and it’s in all of our client work. Taking a paper statement to the telephone, to a website and then a mobile app isn’t where digital banking ends; it’s where it begins. Digital Banking having 99% to go is a statement of optimism, of opportunity and its how you differentiate, as consumer expectations will only grow in the coming years.

On 1st August at approximately 12:20 UTC, the cryptocurrency known as Bitcoin formally began a process to fork – or split into two- creating Bitcoin Cash, a new currency. It is unclear exactly what the implications of this will be in the long term but here’s a summary of what we know so far:

It’s about trust. Why do banks insist on having everything? Because they think if they only insist on some, they’ll never get the rest.

Fintech is technology used in the financial services industry, insurtech is technology used in a subset of that industry, insurance. And yet while one is typically considered fascinating, worthy of pages of mainstream media coverage, mention of the other is often greeted with eye-rolling outside of specialist circles.

Sam Maule joins 11:FS as Managing Partner, Americas

This week I had the super-smart Mariano Belinky tell me that the current crop of challenger banks are really just ‘better mousetraps’.

A few weeks ago, I outlined the problems with the financial products that supposedly address small and medium sized businesses’ (SMBs) needs, and how they are chronically underserved by incumbent financial institutions (FIs) across all sectors. Since then, we’ve explored how things are changing in the SMB insurance space and delved into the developments in the areas of bank account opening, payments and loans in our podcasts. I’ve also been busy trying to discover, articulate and demonstrate what “best in class” in this industry looks like in my latest research report.

At 11:FS we like to say that digital banking is 1% finished, well the same is true of Open Banking. The unknown potential of the regulation far outstrips what is being done right now. And that potential has caught the imagination of foreign regulators.

Dave Bruno, Co-Founder at YNOME and Head of WM Innovation at UBS, explains how digital can scale wealth management for everyone.

On the latest episode of Insurtech Insider, Sarah sits down with Ahmed Zaidi, Erik Abrahamsson, and Janthana Kaenprakhamroy to discuss how AI can work together with insurance.

On this week's news show Sarah, Simon, and David are joined by our guests: Lesley-Ann Vaughan, Andrew Nelson, and Emily Nicolle to talk about the latest and greatest fintech news stories this week.

Sam Maule interviews author Tom Peters going over what it means to be Thriving on Chaos, TED talks, and how to make things better.

On this week's episode, Simon sits down with Anthony Macey, Martin Bartlam, Noelle Acheson, and Todd McDonald to talk about the latest news in blockchain.

On this week's news show Ross and Sarah are joined by our guests: Valentina Kristensen, Ryan Garner, Sharon O’Dea to talk about the latest and greatest fintech news stories this week.

Today's show take a deep dive on the issue of challenger banks. David M. Brear and Laura Watkins guide us through what it means to be a challenger bank by speaking to those who've built them from the ground up.

On this week's episode, Simon and Sarah sit down with Teana Baker-Taylor to talk about the latest news in blockchain. We also have a great conversation with Jeff Bandman.

On the latest episode of Insurtech Insider, Sarah sits down with Luca Schnettler and Ari Zadikov to discuss all things Health Insurance. Sarah also has a great interview with Yashish Dahiya at MoneyConf in June.

On this week's news show Ross, David, and Sarah are joined by a great pair of guests, Diana Paredes and Sian Lewin to talk about the latest and greatest fintech news stories this week.

Today's show takes a deep look on the long neglected issue of SMB banking. Sarah Kocianski guides us through the difficult world of SMB finances go discover who's improving life for SMBs.

On this weeks episode, Simon sits down with Noelle Acheson, Vinay Gupta, and Stephane Malrait to talk about the latest news in blockchain.

Today's show takes a look at a topic you've asked us to cover for a long time. We're taking on AI. Sarah Kocianski explores what AI can actually do for us, Machine Learning, rules based automation, Computer Vision, chatbots, and why AI experts don't want to work in financial services.

On this week's episode, Sarah sits down with Joon Ian Wong and Aaron Stanley to talk about the latest movements in the blockchain space. We also have a fantastic interview by Colin G Platt with Marieke Flament.

On the latest episode of Insurtech Insider, Sarah sits down with Jonathan Roomer and Oliver Ralph to discuss Life Insurance. Sarah also has a couple of great interviews with Adam Erlebacher and David Vanek.

On this week's news show, Ross and David are joined by a great pair of guests, Eric Fulwiler and Teana Baker-Taylor to talk about the latest and greatest fintech news stories this week.
Ever wanted to know what’s going on behind the scenes every time we make a payment?
Regulation is essential. It stops banks from going bust or behaving badly.
The invention of the computer revolutionised banking in the 1950s.
Lending has been around for thousands of years and is one of the cornerstones of banking.
They're down, but they're not certainly not out.
Mastercard and Visa are the two biggest credit card networks in the world.
We kick off our Decoding: Banks series with a look at the banking landscape today and how we got here.

David M. Brear, our 11:FS CEO, takes us through legacy technology within banks - but of course, with a really cool Lightboard.

Fintech Marketing Podcast Season 2: Coming soon

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...


The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

