Global

Jobs To Be Done (JTBD) is a theory. Its main aim is to explain why customers start - and stop - using different products and services in the market. Stripped down to the essentials, it’s a fairly straightforward concept first introduced by Harvard professor Clayton Christensen that can be adapted into a useful tool for product development.

Good working culture is impossible without motivation. Therefore, it is essential to follow a model of organisation design that supports the conditions in which motivation can be maximised.

Every Thursday, Leda Glyptis, 11:FS Chief of Staff creates #LedaWrites. This week she turns her attention to planning for the future, accountability and caring about everything.

At 11:FS, we build digital financial services, primarily banks. ‘Bank’ is a very broad term, of course, and our focus on client needs and ‘Jobs To Be Done’ approach (“People don’t want a mortgage, they want to buy a house”), means that we rarely set out to build a pure bank.

Each week, Leda Glyptis, CEO of 11:FS Foundry, creates #LedaWrites. This week she ponders the difference between stress, and pressure - and the importance of acknowledging that stress without indulging it.

Despite the astronomical price-tag and highly breakable look of early foldable phones, we can confidently predict a future of interesting new design challenges thanks to flexible screens.

Every Thursday, Leda Glyptis, CEO of 11:FS Foundry creates #LedaWrites. This week she examines innovation, with a side order of Shakespeare.

Each week, Leda Glyptis, CEO of 11:FS Foundry, creates #LedaWrites. This week she delves into her wardrobe to talk about t-shirts as a metaphor for life, love and work.

Every Thursday, Leda Glyptis, CEO of 11:FS Foundry creates #LedaWrites. This week she has the topic of innovation in her crosshairs.

Every Thursday, Leda Glyptis, CEO of 11:FS Foundry creates #LedaWrites. This week it's the big sleep - not a Raymond Chandler book review, rather a look at payments innovation.

Each week, Leda Glyptis, CEO of 11:FS Foundry, creates #LedaWrites. This week, she tells us why giving the people building your future a reason to believe in you and your right for a future is the corporate version of making your bed each morning.

The research on retail payments that I have done over the past couple of months had me thinking about my own payments journey and left me wondering how my own behaviour has evolved and what drove me to make such payments?

Every Thursday, Leda Glyptis, 11:FS Chief of Staff creates #LedaWrites. This week she recounts tales of bad bosses and the lessons learned.

At the beginning of 2022, many early-stage investors looked ahead with optimism as we emerged from the depths of the COVID-19 pandemic, and global economies started to show signs of growth again.

Every Thursday, Leda Glyptis, 11:FS Chief of Staff creates #LedaWrites. This week she turns her attention to flat earth, banking and strong convictions, loosely held.