How the Jobs to be Done theory is being applied across finance.

Everything that made senior bankers successful is what makes them less able to thrive in the digital economy.

COP26 is over. But the climate emergency is still with us. The headlines might say otherwise but I got the feeling that very little progress was made on climate change. This is taken from our Unfiltered newsletter. Subscribe now for a no BS, uncensored analysis of fintech news and hot topics delivered to your inbox each fortnight.

One of our core values here at 11:FS is ‘everything on purpose and with purpose’. We even have a porpoise sticker (the puns keep coming) to celebrate it. It is what enables us to deliver fast, without waste and with relentless focus on outcomes. That and a kick-ass team. They often go together.

With 11:FS Pulse you can.

Many marketers have a story of a boss or board that wanted all the benefits of a strong brand, without the investment, hassle or commitment of having to build one. This is taken from our Unfiltered newsletter. Subscribe now for a no BS, uncensored analysis of fintech news and hot topics delivered to your inbox each fortnight.

Building societies are ubiquitous in the UK with 43 currently operating across the country. They are however, often conflated with banks. The key difference between building societies and banks though, is a big one: a building society is owned entirely by its members rather than shareholders, to whom they pay dividends every year.

“Money is a matter of functions four: a medium, a measure, a standard, a store.”But, money is also a form of communication. Money has the power to communicate success, shame, inadequacy, desire, isolation, disdain, greed, support, addiction and resentment. Talking money is also one of society’s greatest taboos. Femtech has had to tackle its own set of taboo topics, so in the spirit of International Women’s Day I’m looking at a thing or two fintech could learn from femtech. This is taken from our Unfiltered newsletter. Subscribe now for a no BS, uncensored analysis of fintech news and hot topics delivered to your inbox each fortnight.

Customer-centricity is a phrase that’s been used and abused over the last decade. But what does it mean in practice and how can Jobs to be Done make it happen?

Good content is so important now more than ever, especially for B2B content creators. In a saturated market only good content stands out - or bad but usually for the wrong reasons, and mediocre content just doesn’t get traction at all.

This is the second instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post explores one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

I speak to a lot of customers about how money fits into their lives. I’ve never come across anyone who said “what I really need is a bank” or more specifically banking products like credit cards or savings accounts. Customers don’t want your products, they want to achieve their goals.People talk about helping their kids go to university or getting the best deal on their mobile phone. Of course, people require money and some kind of financial products to do these things. However, the cold reality for banks is that their commoditised products are not helping customers make progress towards these important jobs in their lives.At 11:FS we help build truly digital next generation digital propositions. Central to this is grounding intelligent digital propositions in customer Jobs To be Done (JTBD).

Back at the end of 2019, we dived into the perfect fintech storm that was brewing in the Middle East. Diversification had already started in the region, but financial inclusion was reluctant to follow. So where are we now? It’s 2020, and things have been hotting up in the region with opportunities continuing to surface. But what does the region hold for fintech and why is the Middle East where the real gold lies?

This is the final instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post dives into one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

Jobs To Be Done (JTBD) is a theory. Its main aim is to explain why customers start - and stop - using different products and services in the market. Stripped down to the essentials, it’s a fairly straightforward concept first introduced by Harvard professor Clayton Christensen that can be adapted into a useful tool for product development.

This is the third instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post explores one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.