Brand

Article
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Design

5 tips for designing purpose-first propositions in 2022

I think we can all accept that clear customer insight, the right business drivers, market opportunities, etc. should inform great proposition design.

3min read
Article
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Culture

How to create a culturally driven brand

Good content is so important now more than ever, especially for B2B content creators. In a saturated market only good content stands out - or bad but usually for the wrong reasons, and mediocre content just doesn’t get traction at all.

5min read
Article
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Brand

How to turn outdated corporate identities into fresh opportunities

Behavioural design is the process of using psychological insights into how people think and act irrationally, to design better products and services. Sounds good, right? But…er… what does that actually look like?

5min read
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Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
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Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
-
fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
-
fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
-
fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
-
fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen