Branding

At a recent Halloween Fintech Insiders After Dark event, the audience was asked to hold up their challenger bank cards. About 75% of the 200 person audience help up a challenger bank card (despite much of the audience having incumbent bank email addresses). Monzo, Starling, Curve, and Soldo were all represented. One particularly enthusiastic attendee even came dressed as a Monzo card. Sure, the podcast is called Fintech Insider so you could call it a skewed sample, but still.

Word soup. That's the jargon used to communicate the story and values of a business. It's what we tell our clients to actively pay attention to and what to avoid when working together to develop new disruptive propositions to take to market. This is taken from our Unfiltered newsletter. Subscribe now for a no BS, uncensored analysis of fintech news and hot topics delivered to your inbox each fortnight.