Content marketing

‘Community-led’ startups seem to be popping up all over the place, but what does it mean to design a product community first and what are the advantages?

David M. Brear interviewed Matty Cusden-Ross and Veronique Barbosa, two of the three founders of digital receipting start up, Flux, for Fintech Insider, all about their new proposition, and Megan Cawood on Starling’s Marketplace and their partnership with Flux.