Marketing

‘Community-led’ startups seem to be popping up all over the place, but what does it mean to design a product community first and what are the advantages?

One of the dirty secrets of the fintech and banking community is that everyone thinks that everyone else understands how it all works and that they’re the only one who doesn’t really get it.

What’s in a name? Is it a convention with no meaning as Juliet would suggest? Or is it an opportunity? Do people get used to it even if you call yourself Meta? Of course.

One of our core values here at 11:FS is ‘everything on purpose and with purpose’. We even have a porpoise sticker (the puns keep coming) to celebrate it. It is what enables us to deliver fast, without waste and with relentless focus on outcomes. That and a kick-ass team. They often go together.

11:FS Pulse is constantly loading more content and we’re always seeking new ways to create transparency in our product so you can understand the reasoning behind why some user journeys are so powerful.