SMBs

This is the second instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post explores one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

I speak to a lot of customers about how money fits into their lives. I’ve never come across anyone who said “what I really need is a bank” or more specifically banking products like credit cards or savings accounts. Customers don’t want your products, they want to achieve their goals.People talk about helping their kids go to university or getting the best deal on their mobile phone. Of course, people require money and some kind of financial products to do these things. However, the cold reality for banks is that their commoditised products are not helping customers make progress towards these important jobs in their lives.At 11:FS we help build truly digital next generation digital propositions. Central to this is grounding intelligent digital propositions in customer Jobs To be Done (JTBD).

This is the final instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post dives into one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

Jobs To Be Done (JTBD) is a theory. Its main aim is to explain why customers start - and stop - using different products and services in the market. Stripped down to the essentials, it’s a fairly straightforward concept first introduced by Harvard professor Clayton Christensen that can be adapted into a useful tool for product development.

This is the third instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post explores one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

David M. Brear interviewed Jonathan Larsen, CIO, Ping An and CEO of their Global Voyager Fund, a $1bn investment fund, specifically for fintech. He tells David all about the fund and the innovations in fintech coming from China and making a huge impact worldwide.

How successful have government loan schemes in the UK and US been so far and what’s next?