Take action and implement change using expert insights.

Jobs To Be Done (JTBD) is a theory. Its main aim is to explain why customers start - and stop - using different products and services in the market. Stripped down to the essentials, it’s a fairly straightforward concept first introduced by Harvard professor Clayton Christensen that can be adapted into a useful tool for product development.

This is the third instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post explores one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

The research on retail payments that I have done over the past couple of months had me thinking about my own payments journey and left me wondering how my own behaviour has evolved and what drove me to make such payments?

At the beginning of 2022, many early-stage investors looked ahead with optimism as we emerged from the depths of the COVID-19 pandemic, and global economies started to show signs of growth again.

Sharing our stories, our challenges, and the things that truly matter to us. Today we talk to Clouston Mahon who is a UX lead in the 11:FS Pulse team to discuss what makes a great user experience, who is doing it well and looking outside of financial services for inspiration.

Mental health isn’t just a concern on National Sickie Day or Time to Talk Day. So why aren’t we taking the conversation further?

Never did I imagine 3 months ago that we’d be dealing with such an unprecedented global crisis as we have done with COVID-19.

In the first part of this series I introduced the story of Frederic Tudor, the American Ice-Block King; and discussed lessons learned from his then new product offering as it relates to blockchain technology. Tudor was able to successfully corner the ice-block shipping market and eventually was shipping blocks of ice to as far away as Calcutta from his home in Boston.

How successful have government loan schemes in the UK and US been so far and what’s next?

11:FS moved all employees to remote working on March 13. What has that meant for the hiring process? As 11:FS Lead Talent Partner Natalie Thornicroft explains, plenty of adjustments and a lot of video calls.

There’s been no shortage of attention paid to the emergence of fintech in the Middle East recently. In fact, we wrote about the ‘perfect storm’ that was brewing in the region and recently gave an overview of the digital challengers emerging to meet these needs.

Last year, LinkedIn honoured us as a Top 25 Startup in the UK. And they’ve gone and done it again for 2019.

Did I click-bait you into reading this? Relax, we are not shuttering 11:FS, just a small part of it.

We had a great time at After Dark VI, the episode went out last week, and had a massive turn out in both Atlanta and London. And we know you did too! Fintech fans were out on Twitter in force to shout out how much they loved it (especially the emoji wall and rant bucket). Our social media marketing interns gathered together the best ones they could find to share the After Dark VI love.

Sam Maule joins 11:FS as Managing Partner, Americas