Leda Writes for Fintech Futures: Banking and Millennials

Every Thursday, Leda Glyptis, 11:FS Chief of Staff creates #LedaWrites. This week she turns her attention to elevator pitches and millennial products.

Your elevator pitch is everything, that’s central to any sales opportunity. #LedaWrites about how a simple and efficient explanation is vital to getting customers on-board with your company’s work, how labels can be useful so long as they’re not reductionary and how a good pitch sign posts your business without undermining it.

Leda also explains what a solution for millennials really is, it’s not about an entitled generation or othering those you’re creating solutions for. It’s about creating a thoughtful and sophisticated product that recognises a world that’s increasingly digital first, not digital-optional.

Read the whole story at Fintech Futures.