.svg)
.svg)
I’ve read an awful lot of research reports in my professional life. I also studied History at university and if that doesn’t set you up with the ability to detect sense from nonsense when it comes to research, I don’t know what will. More recently, I’ve written a lot of market research reports and have every intention of writing more in the future. But I want my next set of research outputs to be different. So I turned to Twitter, that great hotbed of opinion, to conduct a survey (with many methodological holes) to find out what people’s biggest bugbears are with most of the content out there today.
It’s clear that long-form research reports are due an update.
22% of respondents feel research reports are too long39% of respondents said research reports are “boring/unengaging”reports going out of date, which annoyed 22% of respondents,
17% of respondents said research reports didn’t provide enough case studies. If you have feedback, ideas, suggestions on how we can make our research outputs even better, tweet us @11FSTeam..*I’m aware that people happily read books which are by and large not chock full of multimedia, but largely they have chosen to do so in a different context — at the end of the day to unwind for example. There are very few people who would choose to sit down with a 30/60/even 100 page PDF and a glass of wine on a Friday night as a form of leisure.
