Customer understanding

Opening an easter egg always has that moment of delight. As a child, you’re giddy with excitement as cardboard gives way to plastic which gives way to foil-wrapped chocolate. But as you get older and wiser that delight starts to fade.

It’s the final week of our One Fintech Nation series in association with Tech Nation. Here’s a quick review of our latest incredible podcast episode looking at how we can unite the nation in fintech and how everyone in the industry can work together. You can/should/need/have to listen to it now.

Onboarding is an essential part of the user experience. Last year, over 50% of customers applying for digital retail banking threw in the towel before they’d finished.

Finbots are financial chatbots that, at the lowest level, can answer customer questions and perform basic tasks such as providing account balances or updating personal information.This article was written by Jilly Li - an Eleven intern who recently spent an action-packed six weeks in the Consulting and Research team. Alongside conducting customer research, identifying market opportunities and learning all about the business, she also wrote this awesome article. If you’re passionate about changing the fabric of financial services, check out our careers page.

Word soup. That's the jargon used to communicate the story and values of a business. It's what we tell our clients to actively pay attention to and what to avoid when working together to develop new disruptive propositions to take to market. This is taken from our Unfiltered newsletter. Subscribe now for a no BS, uncensored analysis of fintech news and hot topics delivered to your inbox each fortnight.