Inclusive design

We all employ a user-centred design (UCD) approach to inform what products we build and how they should work, but all that customer insight gives us one oft-overlooked learning: the actual language customers use to speak about their problems.

You may have heard of Marcus, it’s been kind of a big deal. But why and how? We recently sat down with Boe Hartman, CTO at Marcus by Goldman Sachs, to get the inside story.