Design

I'm going to start with an unpopular opinion that we proposition design purists like to convince ourselves isn't true: sometimes it's ok to launch a clone.

When launching a new product or improving an existing one, it's tempting for product teams to look at competitors as a starting point. But if the goal is to launch a proposition that truly solves your customers' problems, do you even need to look at your competitors in the first place?

It’s happening. After months of ‘will they, won’t they’, Monzo is heading Stateside.

You may have heard of Marcus, it’s been kind of a big deal. But why and how? We recently sat down with Boe Hartman, CTO at Marcus by Goldman Sachs, to get the inside story.

I think we can all accept that clear customer insight, the right business drivers, market opportunities, etc. should inform great proposition design.

If I’d told you six months ago that you could guarantee an affordable electricity supply for your home, you wouldn’t have cared.

There’s a lot of positivity, creativity and excitement within game developer communities. People are flocking to games for entertainment and there have never been more tools to create them.

Working with agencies can sometimes feel like you spend weeks or even months covering ground that you already know before you start seeing value.

Everything that made senior bankers successful is what makes them less able to thrive in the digital economy.

The 11:FS research team recently finalised the first part of a major piece of work examining the services available to US Small to Medium-sized businesses. Here’s some of what we discovered.

As we begin 2022, we’re looking forward to seeing some innovative solutions in the fintech space, but there will be roadblocks along the way.

The insurance industry is a tricky beast. With the sector picking up pace in the race to become truly digital, businesses face the challenge of maintaining trust while overhauling how their service is delivered.

Designers can all too easily think design is at the centre of the universe. Perhaps sometimes it can be a self-indulgent activity where it's no longer design for people, but for other designers. Maybe it’s good to have a reality check. This is taken from our Unfiltered newsletter. Subscribe now for a no BS, uncensored analysis of fintech news and hot topics delivered to your inbox each fortnight.

There’s no place like home. There’s no place like home. How many times do we need to click our heels together before buying a home becomes a reality?

We’re all aware of superstitions. Some of us a little more than others. Like digital finances, they don’t physically exist - but they’re far from a joke. Here are just a few of the reasons why FS companies should start brushing up on them. This article was written by Darja König - an Eleven intern who recently spent an action-packed six weeks in the Consulting and Research team. Alongside conducting customer research, identifying market opportunities and learning all about the business, she also wrote this awesome article. If you’re passionate about changing the fabric of financial services, check out our careers page.