jtbd

Customer-centricity is a phrase that’s been used and abused over the last decade. But what does it mean in practice and how can Jobs to be Done make it happen?

TL;DR – Creating something new is hard, because the idea and design is the easy part. Anyone can have an idea. Getting it in the hands of the customer is the hard part. This is why a Minimum “Loveable” (not “Viable”) Product is your new best friend.

Sharing our stories, our challenges, and the things that truly matter to us. Today we talk to Clouston Mahon who is a UX lead in the 11:FS Pulse team to discuss what makes a great user experience, who is doing it well and looking outside of financial services for inspiration.

At 11:FS, our mantra is digital banking is only 1% finished – meaning we’ve got a long way to go before banking becomes truly digital. This is an exciting place to be, but how will we get there? 11:FS CEO David M. Brear answered that question at the Technology Disrupting Finance conference in Oulu, Finland. Watch his keynote here and read 5 takeaways below.

Every bank should take note of Swish, the killer mobile payments app created in 2012 by six of Sweden’s largest banks and some smaller savings banks. The app is available across Android, iOS, and Windows operating systems and enables realtime payments to a mobile number.

There’s something super-interesting about hacking everyday spend. It’s that recurring everyday excuse to nudge customers towards a better future.

This was originally published as a New Insights article on 12th January 2024 exclusively for 11:FS Pulse users on the Pulse platform. Given this week's news that NatWest has made its banking app available on Apple Vision Pro, we thought it would only be right to make it available for everyone.

This award is given to the incumbent financial institution that is executing the best digitalisation strategy.

When did you last pay for something in cash? If you can’t remember, you’re not alone.

If you’ve been listening to the news at all in the last few months, you’ve likely run across the term Open Banking – a lot. The internet is awash with articles, thought pieces, blogs, books and podcasts on Open Banking. It’s a full-time job keeping up with the latest trends and following the right people. That’s why at 11: FS we’ve put together the authoritative resource on Open Banking. Whether you’re new to Open Banking or a bonafide guru, we’ve cut through the noise to bring you the go-to guide.

Content marketing. Feels like ages we’ve been throwing this term around, doesn’t it? The term was first coined in 1996 (25 years ago!), and sometimes it feels like many brands are still using the same content marketing playbook from five if not ten years back.

In this weeks’ Fintech Insider we have an interview with author, CEO, blogger, and fintech insight extraordinaire, Chris Skinner! We grabbed Chris and took him to the pub for a drink and a quick conversation on his new book Digital Human. Listen to the interviews in full on Fintech Insider here, stream it below or read on for a few key insights.

This is the fourth instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post explores one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

This is the fourth instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post dives into one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

I speak to a lot of banks and I get asked the same question: “How do I test my product ideas?” The secret is understanding how your customers measure value and align your proposition to their definition of success. However, the temptation for a lot of corporate innovation teams is to jump straight into product design which ultimately slows you down and sends you in the wrong direction. To set off in the right direction and accelerate to market you need to return the customer Job. Jobs To Be Done is a technique being used by some of the most innovative digital brands in the world.