
This is the second instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post explores one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

Richard Brown, CTO at R3, says that blockchain allows us to, for the first time, build systems and technologies that run between different organisations that don’t trust each other and bring them to consensus. This means potentially significant savings for financial services, especially in file reconciliation and manual activity. For blockchain to succeed in finance, multiple firms must work together, and Corda is helping to do just that.

There’s a reason counties often refer to their tech hubs as “the Silicon Valley of [insert country name here].” The Bay Area is the proud birthplace of some of the world’s biggest technological triumphs, home to global powerhouses like Apple and Visa. Every year the Valley also attracts a host of fintech start-ups - such as Credit Karma, Chime and Varo Bank, to name a few. But it’s not just California driving the future of financial services. We’ve done our research to see which companies across the 50 states are leading the fintech charge. (Did you miss our first blog? See who’s doing awesome things on the other side of the pond with our list of the hottest European fintechs.)

I speak to a lot of customers about how money fits into their lives. I’ve never come across anyone who said “what I really need is a bank” or more specifically banking products like credit cards or savings accounts. Customers don’t want your products, they want to achieve their goals.People talk about helping their kids go to university or getting the best deal on their mobile phone. Of course, people require money and some kind of financial products to do these things. However, the cold reality for banks is that their commoditised products are not helping customers make progress towards these important jobs in their lives.At 11:FS we help build truly digital next generation digital propositions. Central to this is grounding intelligent digital propositions in customer Jobs To be Done (JTBD).

Back at the end of 2019, we dived into the perfect fintech storm that was brewing in the Middle East. Diversification had already started in the region, but financial inclusion was reluctant to follow. So where are we now? It’s 2020, and things have been hotting up in the region with opportunities continuing to surface. But what does the region hold for fintech and why is the Middle East where the real gold lies?

Cyber attacks are hardly new, so why are banks putting renewed energy into combating them? 11:FS Market Research Analyst Joanne Kumire explains.

Pre-COVID, you could’ve called me a globe-trotter. And you wouldn’t have been wrong. As an author, commentator and public speaker, I’m rarely in one place for too long. So getting used to working from home for the past six months has been a revelation, to say the least. In light of World Mental Health Day 2020 (arguably the most important one yet) I thought I’d share some of the observations I’ve made since being thrust into 24/7 remote working. While some of them might be trivial, it’s fair to say I’ve experienced a rollercoaster of emotions. Mental health isn’t a static creature, and it’s bound to fluctuate thanks to the blows we’ve been dealt by the pandemic - I’m sure you can relate.

This is the final instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post dives into one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

It's a truism that the hardest job in engineering is that of 'Tech Lead'. You're the person who's not only writing code, but simultaneously leading a small group of other engineers and spending large amounts of time talking to stakeholders and the Product Manager (or, ten years ago, *Project* Manager). This is taken from our Unfiltered newsletter. Subscribe now for a no BS, uncensored analysis of fintech news and hot topics delivered to your inbox each fortnight.

London’s been at the centre of the fintech bubble for over a decade now, and the rest of Europe isn’t far behind. One of the few silver linings of the coronavirus pandemic could be that it might act as a catalyst for a tonne of investment into fintech, as more and more people recognise the need to go digital. Despite the trend for falling investments in 2020, the UK fintech sector is still looking flush thanks to investments of over $1.84 billion. To give you a heads up on the next big companies on the scene, we’ve rounded up the hottest startups on our watch list 🔥

As we roll into 2018 thoughts inevitably turn to the big themes that we might expect (and hope) to see for user experience in the financial services industry this year.

Jobs To Be Done (JTBD) is a theory. Its main aim is to explain why customers start - and stop - using different products and services in the market. Stripped down to the essentials, it’s a fairly straightforward concept first introduced by Harvard professor Clayton Christensen that can be adapted into a useful tool for product development.

There’s been a huge leak of files from FinCEN, the US-based Financial Crime Enforcement Network. Over 2000 Suspicious Activity Reports (SARs) and hundreds of other documents appear to show how banks have been unable to prevent trillions in money laundering, tax avoidance and criminality over the past decade. But there's a more in-depth story to uncover here.

David M. Brear interviewed Jonathan Larsen, CIO, Ping An and CEO of their Global Voyager Fund, a $1bn investment fund, specifically for fintech. He tells David all about the fund and the innovations in fintech coming from China and making a huge impact worldwide.

Guest author Richard Davies shares his reflections as he transitions from his role as Revolut’s COO to Non Exec at Revolut, and CEO of Allica Bank. As fuel for the future he looks at his learnings from Revolut as well as his wider experiences and inspirations over the last decade in financial services and fintech.

Host Laura Watkins (Director of Media and Marketing at 11:FS) is joined by a brilliant panel to unpack these topics before diving into some of the biggest fintech stories of the week.

In this episode of Fintech Insider, David M. Brear sits down with Emily Turner, the newly appointed CEO of HSBC Innovation Banking UK, for a conversation about leadership, innovation, and the future of fintech in the UK.

In this episode of Fintech Insider Insights, Kate Moody is joined by an expert panel of product leaders to unpack a question every startup and scale-up eventually faces: how do you build the dream product team?
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Host Ross Gallagher, Head of Ventures at 11:FS, is joined by some great guests to discuss the biggest stories from the world of financial services over the past week.
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In this episode of Fintech Insider, David M. Brear sits down with ClearBank’s UK CEO, Emma Hagan, to explore how the UK’s first new clearing bank in over 250 years is reshaping financial infrastructure from the ground up.
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Host Kate Moody, Customer Strategy Director at 11:FS, is joined by some great guests to discuss the biggest stories from the world of financial services over the past week.
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In this special live edition of Fintech Insider Insights, recorded at the FCA’s Supercharged Sandbox Showcase, David M. Brear is joined by leaders from the regulator, industry and the technology ecosystem to unpack the UK’s first AI-focused regulatory sandbox.
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Host Benjamin Ensor, Director of Research and Strategy at 11:FS, is joined by some great guests to discuss the biggest stories from the world of financial services over the past week.
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What’s next for fintech UX in 2026? Ross Gallagher, Head of Consulting at 11:FS, is joined by some great guests to break down six financial services UX predictions from the latest 11:FS Pulse Report, covering the shifts shaping digital banking, customer experience, onboarding, product design, and user research.
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Host Kate Moody, Customer Strategy Director at 11:FS, is joined by some great guests to discuss the biggest stories from the world of financial services over the past week.
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On this week’s episode, host David Barton-Grimley is joined by Matt Weaver, Head of Solutions for EMEA at OpenAI, to explore the impact OpenAI is having on the financial services industry - and the meaningful collaborations taking place between the sector and the AI innovation giant.
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Host Laura Watkins, Director of Media & Marketing at 11:FS, is joined by some great guests to discuss the biggest stories from the world of financial services over the past week.

On this week's episode, David M. Brear is joined by some great guests to tack a question on every bank and fintech leader’s mind: is AI redefining consumer-focused banking in 2026?
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In a fresh wave of fintech consolidation and strategic moves, Flutterwave has acquired Mono. JPMorgan has launched its Special Advisory Services initiative to give key clients access to consulting services drawn from the bank’s own practices. PicPay has filed for a U.S. IPO, and Mercury has applied to the OCC for a national bank charter.
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David M. Brear, Group CEO at 11:FS, sits down with two heavyweights in the payments world: Tracy Birdsall, Managing Director and Head of EMEA & APAC, Merchant Services Sales, at J.P. Morgan Payments, and Kristen Morrow-Greven, Vice President and Head of Global Payments at Netflix.
The entire world is buzzing about AI, and that ain't changing anytime soon. But as AI becomes more integrated into our daily lives, what impact will it have on financial services and how people interact with them?
Ever wanted to know what’s going on behind the scenes every time we make a payment?
Regulation is essential. It stops banks from going bust or behaving badly.
The invention of the computer revolutionised banking in the 1950s.
Lending has been around for thousands of years and is one of the cornerstones of banking.
They're down, but they're not certainly not out.
Mastercard and Visa are the two biggest credit card networks in the world.
We kick off our Decoding: Banks series with a look at the banking landscape today and how we got here.

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...


The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

