
This is the fourth instalment of a 6 part series that explores the Jobs to be Done (JTBD) for US SMBs that we identified in our recent research. Each blog post dives into one of the jobs and how we examined it with a JTBD canvas. If you missed the first post that explains JTBD and the canvas, check it out before reading this.

Behavioural Economics has been having a good few years. It’s a topic that’s won multiple Nobel prizes, saved the UK taxpayer hundreds of millions of pounds, and is rapidly becoming one of the tools used by the best product and policy designers around the world.

At 11:FS, we spend a lot of time looking at next-generation mobile trends and technology. Every now and again we come across a product or feature that just blows us away. It can be as simple as a smart integration with another product or as complicated as a whole app that’s powered by bleeding edge technology.

“Thank you to the Academy…” Sure. Classic Oscar speech energy.But do you know what hits harder than a polite golf clap from a panel of judges? Winning when your actual customers vote. And that’s what happened at the 2025 British Bank Awards, where 11:FS was named Consultancy of the Year. Again! 2019. 2020. 2021. 2023. And now 2025.

The arrival of a new year is often a time for reflection and an opportunity to look ahead. In design it’s no different.
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In this special episode David M. Brear digs into what it really takes to succeed as a fintech startup in the Middle East alongside some special guests.
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Our expert host, David M. Brear, and co-host, Kate Moody, present Fintech Insider News live from Village Underground in London, joined by some fantastic guests to discuss the biggest fintech and financial services stories of the week.

Explore Zilch’s innovative business model, its UK success, global expansion challenges, and IPO ambitions. Plus, insights on fintech trends, digital commerce, and market regulations. Summarise this table Explore Zilch’s innovative business model, its UK success, global expansion challenges, and IPO ambitions. Plus, insights on fintech trends, digital commerce, and market regulations.

Benjamin Ensor is joined by some great guests to talk about the most interesting stories in financial services over the last 7 days, including: HSBC launch money transfer app Zing, Pave Bank launches, and the UK and Switzerland sign the Berne Financial Agreement.

Happy New Year Fin-techers! To celebrate, hosts David M. Brear, Ross Gallagher and Kate Moody make some bold fintech predictions for 2024, and look back on how right (or wrong) they were last year!

11:FS CEO David M. Brear takes to the lightboard to give us the full run-down, with examples of companies that are leading the way.
Just what is going on with Buy Now, Pay Later right now?

There are one billion people globally who can't prove their identity. That's a big problem for accessing financial services.
It's not just a buzzword.

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...


The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

