Customer research, user testing and feedback loops for FS products.

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The Goldilocks challenge of targeted support

4min read
Article
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Homebuying

We've been talking about homebuying forever, so why is it still broken?

Financial services should be designing products and services that help buyers understand all of the costs involved in their end-to-end financial journey before committing.

3min read
Article
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Positive friction: Why a little resistance helps

For the past decade, the banking industry has been focused on developing frictionless interfaces. Financial institutions have prioritised seamless transactions, instant gratification, and engaging gamified features in a bid to build the ultimate digital financial experience.

4min read
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Targeted support is coming. But customer decision-making has already moved on.

The need for better, tailored support through the customer experience is clear, but few are accounting for the fundamental shift that financial services has experienced with the introduction of AI.

4min read
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Premium banking: Where UX makes-or-breaks value

4min read
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In Saudi fintech, every transaction can be a path to financial growth

As the Saudi fintech market matures, a new challenge is emerging. Most fintech interactions, whether payments, BNPL, or other services, remain fundamentally transactional.

3min read
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The end of ‘Apply Now’: Credit becomes invisible and immediate

When a customer reaches checkout today, they may get a choice to pay now, split the cost, or move it into credit. That is a very different starting point from the old model of applying for credit in advance.

3min read
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Financial services must move beyond inertia to cultivate long-term loyalty

Loyalty is defined as “a strong feeling of support or allegiance”. However, in the context of financial services, it is more accurately defined as engineered persistence: a series of subconscious cues that steer customers toward familiar choices.

4min read
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Designing for the human behind the business

The people using business banking tools don’t necessarily have financial backgrounds. Many smaller businesses can't afford a dedicated finance team. Yet banks keep building products that assume expertise their customers don't have, leaving them to figure things out on their own.

3min read
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The rise of subscription banking and why it needs to fit into customers' lives

As our financial lives become more complex, there is a growing expectation for banks to offer more support, be more relevant, and generate greater everyday value. One of the clearest places this shift is starting to show up is in subscription banking.

5min read
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Banks must become active partners in financial wellbeing

Around the world, people have instant, around-the-clock access to banking apps and their own financial data. So why do so many people still feel uncertain about their financial future? 

5min read
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The fight to win the salary battle

As the industry adjusts to a new digital landscape, players across the spectrum are fighting to muscle their way into the financial epicentre and ‘win’ the salary battle to become the payday home of their customers.

4min read
Article
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11:FS Pulse

Gamification in fintech: Financial literacy or just engagement?

Saving money and paying bills might not sound exciting - but today’s finance apps are borrowing tricks from video games to change that.

6min read
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Why the future of fintech depends on empowering SMBs

While consumer-focused fintech has seen waves of innovation since the early 2000s, the small and medium-sized business (SMB) sector has remained comparatively underserved.

2min read
820
podcast
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Fintech Insider

820. Insights: Personalisation in banking

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50min listen
818
podcast
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Fintech Insider

818. Insights: How to build trust in financial services

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51min listen
815
podcast
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Fintech Insider

815. News: Should Wise be worried about Zing?

Benjamin Ensor is joined by some great guests to talk about the most interesting stories in financial services over the last 7 days, including: HSBC launch money transfer app Zing, Pave Bank launches, and the UK and Switzerland sign the Berne Financial Agreement.

58min listen
814
podcast
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Fintech Insider

814. Insights: Our 2024 fintech predictions

Happy New Year Fin-techers! To celebrate, hosts David M. Brear, Ross Gallagher and Kate Moody make some bold fintech predictions for 2024, and look back on how right (or wrong) they were last year!

40min listen
809
podcast
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Fintech Insider

809. Insights: Seeking real value in the Aussie fintech space (Rewind)

We look back to a conversation David Brear had with a panel of expert guests to discuss the future of fintech in Australia.

48min listen
podcast
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Fintech Insider

Bonus: David M Brear on the Wharton Fintech Podcast

David M. Brear is joined by financial services veteran, Ashok Vaswani, to discuss how he draws on his experience going forward and why he continues to put learning first.

45min listen
796
podcast
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Fintech Insider

796. Focus: How to bridge the gap between banks and creators with Eric Wei and Will Kim, Co-CEOs of Karat Financial

In this second episode on our deep dive into the creator economy in the US, David Barton-Grimley and is joined by not one, but two fantastic guests, the Co-CEOs of Karat Financial to discuss how financial services can better understand creators and how financial education is the key.

37min listen
794
podcast
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Fintech Insider

794. Insights: Managing the wealth of the future

Ross Gallagher is joined by some great guests to talk about how fintech and financial services are meeting the needs of Gens Alpha and Beta, and how they are adapting to the needs of tomorrow's wealth makers.

50min listen
792
podcast
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Fintech Insider

792. Insights: Putting services back into financial services

David M. Brear, CEO at 11:FS, is joined by our very own CTO Ewan Silver for a fireside chat to unpick what we mean when we say the services have fallen out of financial services.

40min listen
791
podcast
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Fintech Insider

791. Focus Re-Up: What does effective financial inclusion look like in the USA?

In this classic Focus episode, David M. Brear is joined by some great guests, from Visa and Capway, to really dig into the keys to successful financial inclusion in America.

45min listen
789
podcast
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Fintech Insider

789. Insights: The Six Characteristics of Digital Commercial Banking

David Barton-Grimley is joined by some great guests to unpack the six characteristics of digital commercial banking; real-time, standardised, automated, embedded, contextual, and extendable. We’ll explore what they are and how they can (or can’t) support a more efficient, reliable, and secure industry.

51min listen
786
podcast
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Fintech Insider

786. Focus: Is the US creator economy being underserved by traditional finance?

11:FS CEO David M. Brear and Visa's Sophie Schulman are joined by some great guests to look at how fintech can support and shape the US creator economy.

40min listen
779
podcast
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Fintech Insider

779. Insights: What AI can and can’t do in financial services

David Brear is joined by a panel of experts from Cleo, Feedzai and Starling Bank to look at how financial services need to adapt to the changes brought by AI, where it can have the most influence and where the human touch is still needed.

55min listen
772
podcast
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Fintech Insider

772. Insights: Has the fintech revolution ignored older customers?

Kate Moody is joined by some great guests, from 11:FS, ClearEstate, and PensionBee, to look at the financial services aimed at customers over 60.

47min listen
770
podcast
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Fintech Insider

770. News: PayPal launches stablecoin and Apple $10 billion rocks the banking world

PayPal launches stablecoin, Apple announces $10 billion in deposits, and Drake launches Shopify mansion – Kate Moody and Ross Gallagher are joined by some great guests, from Fiat Republic and Knot API, to talk about the most interesting stories in financial services over the last 7 days.

1h listen
Video
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Inclusive design

What is inclusive design? 11:FS Explores

6min watch
Video
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11:FS Pulse

11:FS Explores: Digital R.I.C.H.E.S ft. David M. Brear

11:FS CEO David M. Brear takes to the lightboard to give us the full run-down, with examples of companies that are leading the way.

11min watch
Video
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11:FS Pulse

Designing fintech propositions for a Middle Eastern market | 11:FS Explores

There’s no one-size-fits-all design proposition for the Middle-East. While emergent markets such as Oman, the UAE, Saudi Arabia, Kuwait and Bahrain are all seeking to diversify their economies...

7min watch
Video
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BNPL

How the Buy Now, Pay Later landscape is shifting with Amy Gavin | 11:FS Explores

Just what is going on with Buy Now, Pay Later right now?

4min watch
Video
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Homebuying

Why Homebuying is broken and how to fix it | 11:FS Explores

There are one billion people globally who can't prove their identity. That's a big problem for accessing financial services.

Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen
Two portraits of smiling individuals on a dark background with abstract green lines, suggesting a modern and professional theme.
960
Podcast
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fintech Insider

Insights: The future of Revolut with UKCEO Francesca Carlesi

1h2 listen