Content Hub
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Customer research, user testing and feedback loops for FS products.
We've been talking about homebuying forever, so why is it still broken?
Financial services should be designing products and services that help buyers understand all of the costs involved in their end-to-end financial journey before committing.
Positive friction: Why a little resistance helps
For the past decade, the banking industry has been focused on developing frictionless interfaces. Financial institutions have prioritised seamless transactions, instant gratification, and engaging gamified features in a bid to build the ultimate digital financial experience.
Targeted support is coming. But customer decision-making has already moved on.
The need for better, tailored support through the customer experience is clear, but few are accounting for the fundamental shift that financial services has experienced with the introduction of AI.
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In Saudi fintech, every transaction can be a path to financial growth
As the Saudi fintech market matures, a new challenge is emerging. Most fintech interactions, whether payments, BNPL, or other services, remain fundamentally transactional.
The end of ‘Apply Now’: Credit becomes invisible and immediate
When a customer reaches checkout today, they may get a choice to pay now, split the cost, or move it into credit. That is a very different starting point from the old model of applying for credit in advance.
Financial services must move beyond inertia to cultivate long-term loyalty
Loyalty is defined as “a strong feeling of support or allegiance”. However, in the context of financial services, it is more accurately defined as engineered persistence: a series of subconscious cues that steer customers toward familiar choices.
Designing for the human behind the business
The people using business banking tools don’t necessarily have financial backgrounds. Many smaller businesses can't afford a dedicated finance team. Yet banks keep building products that assume expertise their customers don't have, leaving them to figure things out on their own.
The rise of subscription banking and why it needs to fit into customers' lives
As our financial lives become more complex, there is a growing expectation for banks to offer more support, be more relevant, and generate greater everyday value. One of the clearest places this shift is starting to show up is in subscription banking.
Banks must become active partners in financial wellbeing
Around the world, people have instant, around-the-clock access to banking apps and their own financial data. So why do so many people still feel uncertain about their financial future?
The fight to win the salary battle
As the industry adjusts to a new digital landscape, players across the spectrum are fighting to muscle their way into the financial epicentre and ‘win’ the salary battle to become the payday home of their customers.
Gamification in fintech: Financial literacy or just engagement?
Saving money and paying bills might not sound exciting - but today’s finance apps are borrowing tricks from video games to change that.
Why the future of fintech depends on empowering SMBs
While consumer-focused fintech has seen waves of innovation since the early 2000s, the small and medium-sized business (SMB) sector has remained comparatively underserved.
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665. Insights: Should everyone get paid when they need it?
Benjamin Ensor is joined by some great guests, from Zayzoon and PayMeNow, to discuss the earned wage access industry.
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661. Insights: Can embedded finance bank the unbanked?
Ross Gallagher is joined by some great guests, from 11:FS, Spiralem, and The Aspen Insitute, to discuss how embedded finance could be the trojan horse of financial inclusion.
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659. Insights: Are SMEs really being served?
Ross Gallagher is joined by some great guests, from Allica Bank and Novo, to discuss whether the initial promise of financial services for SMEs has truly been delivered.
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657. Insights: Can fintech help solve the refugee crisis?
Benjamin Ensor is joined by some great guests, from 11:FS, Bunq, Techfugees, and Leaf Global Fintech to ask: 'How can fintech help solve the refugee crisis?'
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124. Insights: Building for trust and transparency in insurance
Nigel Walsh and John Bean are joined by a panel of guests from 11:FS and Maptycs to talk through the process of building trust and transparency in insurance. All this and much, much more on today's Insurtech Insider!
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653. Insights: Making financial services accessible for people with disabilities
Ross Gallagher is joined by some great guests, from 11:FS, Sibstar, and Purple, to talk about you design financial services for people with disabilities.
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649. Insights: Is the future of investment active or passive?
Gwera Kiwana is joined by some great guests, from Plum, Lightyear and Freetrade, to debate what the future of retail investment might look like.
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647. Insights: How is rising inflation impacting financial services?
Kate Moody is joined by some great guests, from Chetwood Financial, Innovate Finance, and Minna Technologies, to ask how will inflation impact financial services going forward.
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646. News: Klarna completes down round and Flutterwave accounts frozen in Kenya
David M. Brear and Kate Moody are joined by some great guests to talk about the most interesting stories in financial services over the last 7 days, including: Klarna’s valuation slashed in latest funding round, Flutterwave has accounts frozen in Kenya, and Playboy teases pixelated mansion in the metaverse.
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121. Insights: Insurance education - is learning through TikTok enough?
Nigel Walsh and Benjamin Ensor are joined by a fantastic guests from Victress Communications to talk through all things insurance education. All this and much, much more on today's Insurtech Insider!
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643. Insights: How do you put together the perfect mortgage offering?
David M. Brear is joined by some great guests, from Bunq, Maxwell and Molo Finance, to help put together the perfect mortgage offering taking aspects from across the world.
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641. Insights: What does 'financial inclusion' actually mean?
Gwera Kiwana is joined by some great guests, from Spiralem, Observer Research Foundation and Jipay, to discuss the merits and challenges of financial inclusion.
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120. Insights: How can we build a transformative and inclusive future for insurance?
Nigel Walsh and John Bean are joined by a panel of guests from Innovate Finance and FinPro to talk through culture in insurance. All this and much, much more on today's Insurtech Insider!
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639. How do we make financial services more LGBTQ-inclusive?
Benjamin Ensor is joined by some great guests, from 11:FS, Queer Money Podcast, Emerald Life, and Euphoria, to discuss the issues faced by the LGBTQ community when it comes to financial services.
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633. Insights: Will embedded finance make or break the fintech industry?
Gwera Kiwana is joined by some great guests, from NovoPayment, Treasury Prime and Anthemis, to find out who are the winners and losers of the embedded finance revolution.
Using Jobs to be Done to revolutionise SME Banking | 11:FS Explores
It's not just a buzzword.
11:FS Explores: Digital R.I.C.H.E.S ft. David M. Brear
11:FS CEO David M. Brear takes to the lightboard to give us the full run-down, with examples of companies that are leading the way.
Designing fintech propositions for a Middle Eastern market | 11:FS Explores
There’s no one-size-fits-all design proposition for the Middle-East. While emergent markets such as Oman, the UAE, Saudi Arabia, Kuwait and Bahrain are all seeking to diversify their economies...
How the Buy Now, Pay Later landscape is shifting with Amy Gavin | 11:FS Explores
Just what is going on with Buy Now, Pay Later right now?
Why Homebuying is broken and how to fix it | 11:FS Explores
There are one billion people globally who can't prove their identity. That's a big problem for accessing financial services.
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Insights: The future of Revolut with UKCEO Francesca Carlesi
The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...
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Insights: The future of Revolut with UKCEO Francesca Carlesi
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Insights: The future of Revolut with UKCEO Francesca Carlesi
The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...
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Insights: The future of Revolut with UKCEO Francesca Carlesi
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Insights: The future of Revolut with UKCEO Francesca Carlesi
