
I’ve been thinking about HENRYs recently. Not the Henry who asked me to marry him - I was 8, he was 5 - although he does cross my mind occasionally. HENRYs, short for ‘High Earners Not Rich Yet’, was coined as a label by Shawn Tully in 2003.

If you listened to the headlines, you'd think the competitive race in financial services is about one thing: building the smartest AI. We think that's the wrong way to look at it.

Embedded banking without strategic intent is expensive theatre. Lots of APIs, lots of partnership announcements, lots of pilots, but not much revenue. And that’s the risk facing corporate banks right now.

AI assistants already help people compare products, check availability and plan purchases. Agentic commerce extends that role to placing the order: a customer sets a budget and a few conditions, then gives the software permission to complete the purchase.

For most people, the month falls into two phases - before and after payday - when balances jump, debts feel manageable, and financial intentions come back within reach. But in most banking apps, payday is treated as a passive event.

Financial institutions are moving quickly into agentic AI. Coding agents, workflow agents, document agents, service agents and operational agents are already entering the enterprise. Many will create useful gains, some of them genuinely impressive. But that is not the real test.
Barclays is acquiring the UK arm of GoHenry, a money app for 6 to 18-year olds. With a reported price tag of £180 million for around 500,000 active accounts, £360 per head is a chunky investment.

For the past decade, the banking industry has been focused on developing frictionless interfaces. Financial institutions have prioritised seamless transactions, instant gratification, and engaging gamified features in a bid to build the ultimate digital financial experience.

The need for better, tailored support through the customer experience is clear, but few are accounting for the fundamental shift that financial services has experienced with the introduction of AI.

Loyalty is defined as “a strong feeling of support or allegiance”. However, in the context of financial services, it is more accurately defined as engineered persistence: a series of subconscious cues that steer customers toward familiar choices.

For years, banks have relied on OTPs as a second factor for logins and sensitive actions. Sent via SMS, these short codes were designed to add security on top of a password. But they have become one of the weakest and most frustrating parts of the banking experience.

The people using business banking tools don’t necessarily have financial backgrounds. Many smaller businesses can't afford a dedicated finance team. Yet banks keep building products that assume expertise their customers don't have, leaving them to figure things out on their own.

As our financial lives become more complex, there is a growing expectation for banks to offer more support, be more relevant, and generate greater everyday value. One of the clearest places this shift is starting to show up is in subscription banking.

Kate Moody is joined by some great guests, from 11:FS, Nationwide, and Plum, to discuss how banks and fintechs can shape how customers manager their finances.

David M. Brear is joined by some great guests from Visa, Mana Tech, and Commerce Ventures, to discuss the opportunities and challenges in the fintech market in the United States of America.

The European Union unveils new open banking rules, Wise announces bumper profits, and Robinhood buys X1 – Ross Gallagher and Benjamin Ensor are joined by some great guests to talk about the most interesting stories in financial services over the last 7 days.

David M. Brear is joined by some great guests, from Citi and JP Morgan, to delve into the developments, friction, and potential future of cross-border payments.

EL. EF. GEE. Today we bring you: A look into the growing prevalence of chatbots in the crypto industry and how that could look in the future. All this and much more on today's Blockchain Insider!

European banks are putting "AI" in 30% of their job ads, Majority bank opens community meeting space for new migrants, and Gen Z need lessons on how to behave in the corporate world – Benjamin Ensor and Ross Gallagher are joined by some great guests to talk about the most interesting stories in financial services over the last 7 days.

David M. Brear is joined by some great guests, from Clearbank, Mastercard, and Thredd, to discuss the relationship between Silicon Valley giants and the payments space.

a16z to open first international office in London, HSBC builds innovation division from the bones of SVB UK, and Snoop Dogg launches NFT tour pass – Ross Gallagher and Benjamin Ensor are joined by some great guests to talk about the most interesting stories in financial services over the last 7 days.

David M. Brear is joined by Anne Boden, CEO of Starling, in this interview from the archives!

Bank of England plans to reject Revolut's bid for banking licence, Brite Payments launches instant payments network, and Daylight calls it quits – Kate Moody and Ross are joined by some great guests, from Brite Payments and Fifth Third Bank, to talk about the most interesting stories in financial services over the last 7 days.

Ross Gallagher is joined an all-star panel of Elevens for the first part of a two episode deep-dive into the battle scars picked up when building banks across the globe.

David Barton-Grimley is joined by a fantastic guest, from Wise, to continue exploring the importance of UX to the fintech revolution in Europe.

Smart raises $95 million to take on the pension market, Robinhood launches 24-hour trading, and former UK Chancellor to chair Italian investment firm – Benjamin Ensor and Kate Moody are joined by some great guests, from Anthemis and Smart, to talk about the most interesting stories in financial services over the last 7 days.

Benjamin Ensor is joined by some great guests, from 11:FS, Molo Finance, Pexa UK, to discuss the possibilities of mortgages services embedded at the point of need.

EL. EF. GEE. Today we bring you: a deep dive into the world of data and AI, and our second case study! On this show, we're taking a closer look at the the history of Dune, and their new LLM announcement, and how AI and blockchain intersect and can help shape the future of the crypto space. All this and much more on today's Blockchain Insider!

David M. Brear, our 11:FS CEO, takes us through legacy technology within banks - but of course, with a really cool Lightboard.

Fintech Marketing Podcast Season 2: Coming soon

After Dark - Open Finance: fact or fantasy?

Banks are facing a lot of challenges compared to their fintech rivals.
11:FS CEO David M. Brear takes to the lightboard to give us the full run-down, with examples of companies that are leading the way.

What does the future hold for lending? Live from Lendit USA 2022.
Will banks exist in 100 years?

In this episode of 11:FS Explores, Adam Davis picks apart Open Finance, and what we have to look forward to if this technology became a reality.
On this episode of Spotlight, 11:FS Crypto Global Strategy Director, Mauricio Magaldi is joined by Ramp Network Co-Founder and CEO, Szymon Sypniewicz. In today's chat, the pair discuss Szymon's career, the current regulatory landscape in crypto, and what the future might hold when it comes to widespread crypto adoption.

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...


The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

