
I’ve been thinking about HENRYs recently. Not the Henry who asked me to marry him - I was 8, he was 5 - although he does cross my mind occasionally. HENRYs, short for ‘High Earners Not Rich Yet’, was coined as a label by Shawn Tully in 2003.

If you listened to the headlines, you'd think the competitive race in financial services is about one thing: building the smartest AI. We think that's the wrong way to look at it.

Embedded banking without strategic intent is expensive theatre. Lots of APIs, lots of partnership announcements, lots of pilots, but not much revenue. And that’s the risk facing corporate banks right now.

AI assistants already help people compare products, check availability and plan purchases. Agentic commerce extends that role to placing the order: a customer sets a budget and a few conditions, then gives the software permission to complete the purchase.

For most people, the month falls into two phases - before and after payday - when balances jump, debts feel manageable, and financial intentions come back within reach. But in most banking apps, payday is treated as a passive event.

Financial institutions are moving quickly into agentic AI. Coding agents, workflow agents, document agents, service agents and operational agents are already entering the enterprise. Many will create useful gains, some of them genuinely impressive. But that is not the real test.
Barclays is acquiring the UK arm of GoHenry, a money app for 6 to 18-year olds. With a reported price tag of £180 million for around 500,000 active accounts, £360 per head is a chunky investment.

For the past decade, the banking industry has been focused on developing frictionless interfaces. Financial institutions have prioritised seamless transactions, instant gratification, and engaging gamified features in a bid to build the ultimate digital financial experience.

The need for better, tailored support through the customer experience is clear, but few are accounting for the fundamental shift that financial services has experienced with the introduction of AI.

Loyalty is defined as “a strong feeling of support or allegiance”. However, in the context of financial services, it is more accurately defined as engineered persistence: a series of subconscious cues that steer customers toward familiar choices.

For years, banks have relied on OTPs as a second factor for logins and sensitive actions. Sent via SMS, these short codes were designed to add security on top of a password. But they have become one of the weakest and most frustrating parts of the banking experience.

The people using business banking tools don’t necessarily have financial backgrounds. Many smaller businesses can't afford a dedicated finance team. Yet banks keep building products that assume expertise their customers don't have, leaving them to figure things out on their own.

As our financial lives become more complex, there is a growing expectation for banks to offer more support, be more relevant, and generate greater everyday value. One of the clearest places this shift is starting to show up is in subscription banking.

We. Are. Here. Today we bring you: Project Libra, regulators ready Ethereum future approval and Bitfinex and Tether continued…

David and Simon are joined by some great guests to talk about some of the most interesting stories of the last 7 days. Including, central banks join the Extinction revolution, Amazon takes on India and how to make your own wearables.

We went to the Innovate Finance Global Summit to find out what regulators both home and abroad are expecting to happen in fintech over the next year and much more.

We. Are. Here. Today we bring you: Banking culture hinders Blockchain adoption, CryptoKicks coming soon to a Nike store near you and finally, chickens on a blockchain.

Sarah and Nigel are joined by some fantastic guests to talk about agricultural commodities insurance and the volatility that goes along with it.

David and Simon are joined by some great guests to talk about some of the most interesting stories of the last 7 days, including Paris tries to come for London’s fintech crown, Robin hood applies for a banking charter as T-Mobile tries to get back into banking and Germans hold more gold than Fort Knox.

Ross and Adam are joined by some great guests to talk about financial literacy in children, and the brewing world of innovation in pocket money apps.

We. Are. Here. Today we bring you: Big French Bank does a thing, a very interesting thing, Binance gets Dex’y and Serena Williams invests in Coinbase.

Sarah and Simon are joined by Freddy Kelly, Ben Gleisner and Simon Vans-Colina to talk about some of the most interesting stories of the last 7 days. Including: US lenders prepare for a recession; Halifax gets slammed for looking a little too like Monzo and Starling in their rebrand and Facebook call time on UK P2P payments.

Sarah sits down with an amazing roundtable of guests to dig into Strong Customer Authentication (SCA) and what it means for the payments space and the financial ecosystem.

We. Are. Here. Today we bring you: France creates a regulatory framework for tokens, the SEC might let Blockstack be and Banks abandon XRP…….oh nooooo

Sarah's joined by a couple of great guests this week to talk about the most interesting stories happening in insurtech over the past couple of weeks.

Jason and Adam are joined by some great guests to talk about some of the most interesting stories of the last 7 days. Including: Standard Chartered’s $1bn fine, London looks set to take the fintech unicorn crown from San Francisco nd your cat could be the next voice of the ‘miaowing’ debit card.

We're in NYC for New York Fintech Week! Sam is joined by some great guests to talk about the future of money and the UK as a leader in the space.

We. Are. Here. Today we bring you: Bank stablecoins are coming, Big banks back new international blockchain alliance and how a guy called Colin Platt became the richest person in the world…

David M. Brear, our 11:FS CEO, takes us through legacy technology within banks - but of course, with a really cool Lightboard.

Fintech Marketing Podcast Season 2: Coming soon

After Dark - Open Finance: fact or fantasy?

Banks are facing a lot of challenges compared to their fintech rivals.
11:FS CEO David M. Brear takes to the lightboard to give us the full run-down, with examples of companies that are leading the way.

What does the future hold for lending? Live from Lendit USA 2022.
Will banks exist in 100 years?

In this episode of 11:FS Explores, Adam Davis picks apart Open Finance, and what we have to look forward to if this technology became a reality.
On this episode of Spotlight, 11:FS Crypto Global Strategy Director, Mauricio Magaldi is joined by Ramp Network Co-Founder and CEO, Szymon Sypniewicz. In today's chat, the pair discuss Szymon's career, the current regulatory landscape in crypto, and what the future might hold when it comes to widespread crypto adoption.

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...


The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

