Barclays is acquiring the UK arm of GoHenry, a money app for 6 to 18-year olds. With a reported price tag of £180 million for around 500,000 active accounts, £360 per head is a chunky investment.

For the past decade, the banking industry has been focused on developing frictionless interfaces. Financial institutions have prioritised seamless transactions, instant gratification, and engaging gamified features in a bid to build the ultimate digital financial experience.

The need for better, tailored support through the customer experience is clear, but few are accounting for the fundamental shift that financial services has experienced with the introduction of AI.

Loyalty is defined as “a strong feeling of support or allegiance”. However, in the context of financial services, it is more accurately defined as engineered persistence: a series of subconscious cues that steer customers toward familiar choices.

For years, banks have relied on OTPs as a second factor for logins and sensitive actions. Sent via SMS, these short codes were designed to add security on top of a password. But they have become one of the weakest and most frustrating parts of the banking experience.

The people using business banking tools don’t necessarily have financial backgrounds. Many smaller businesses can't afford a dedicated finance team. Yet banks keep building products that assume expertise their customers don't have, leaving them to figure things out on their own.

As our financial lives become more complex, there is a growing expectation for banks to offer more support, be more relevant, and generate greater everyday value. One of the clearest places this shift is starting to show up is in subscription banking.

Around the world, people have instant, around-the-clock access to banking apps and their own financial data. So why do so many people still feel uncertain about their financial future?

Most AI deployments so far have focused on AI that “talks”, which can search, summarise, and draft content to support employees. The next wave is different: AI agents that “do” are starting to take bounded actions inside workflows, moving cases forward and coordinating steps end-to-end, with humans kept in control where it matters.
Financial accessibility has long been framed as a matter of compliance or corporate social responsibility. But today, it’s emerging as something much bigger: a competitive advantage.

As the industry adjusts to a new digital landscape, players across the spectrum are fighting to muscle their way into the financial epicentre and ‘win’ the salary battle to become the payday home of their customers.

Consumers are evolving, and so are their expectations and demands. As the purchasing power of the younger, digital-native Gen Z and Gen Alpha grows and older generations become more comfortable with the possibilities that AI and other new technologies enable, businesses have to work harder to keep them happy and retain their business.

Saving money and paying bills might not sound exciting - but today’s finance apps are borrowing tricks from video games to change that.

David sits down with Andy Maguire to talk about what the future of digital banking means for HSBC.

Sarah and Sara sit down to discuss the latest in blockchain news.

David and Simon sat down with Jeff Nicholson and Patrick Givens to talk about the uniqueness of VaynerMedia.

In this week's news episode, Ross Gallagher and Sarah Kocianski are joined by guests, Sameer Gulati from Innovate Finance, Kathryn Harris from Lloyds, and James Hurley from The Times.

On the latest episode of Insurtech Insider, Sarah and Nigel are joined by insurtech experts to give you the very latest in travel insurance. Joining our hosts are James Gibson from Revolut, and Oke Elazu, COO at Bought by Many. Sarah also has an insightful interview with Parul Green from Axa

In this week's news episode, Simon Taylor and Ross Gallagher are joined by guests Carrie Osman from Cruxy, Ali Paterson from Fintech Finance, Amelie Arras from Adastra Marketing, and Veronique Constans from 11:FS.

Sara and Sarah sit down with Olivia Vinden, Director at Alpha FMC, Jo Lang, Offering Leader at IBM Blockchain Financial Solutions and Noelle Acheson, Editorial Producer and CFA at CoinDesk to talk about the latest in blockchain news.

In this week’s news episode David M. Brear and Sarah Kocianski are joined by guests Lucy Woolfenden from Yolt and Pol Navarro from TSB. We also have a great interview with Alex Park from Metro Bank.

Sarah, Sara, and Colin discuss the latest in blockchain news and there's an interview with Charles Hoskinson, CEO of Input Output, on the future of Cardano.

On the latest episode of Insurtech Insider, Sarah and Nigel are joined by insurtech insiders to give you the very latest in insurtech. Joining our hosts are Freddy Macnamara, CEO of Cuvva, Tobi Taupitz, CEO and Founder of Laka, and David Williams, Technical Director at AXA.

Sam Maule and Ollie Judge, sit down for dinner with Sheel Mohnot, Partner at 500 Startups, Betsy McCormick from Nova Credit, Michael Casey from the Blockchain and Jason Zaler from Ping An.

We're bringing you something a little bit different this week. In the run up to After Dark San Francisco, Sam and our media team hosted Dan Macklin, Co-Founder of SoFi and Board Member of Chipper, Yuliya Tarasava, Co-Founder and COO of CNote, Divine, CEO and Founder of Blakfintech, and John Waupsh, CIO at Kasasa. Join us in a flat in the Inner Sunset neighbourhood, for dinner drinks and all things fintech.

We’re live from the 11:FS offices in Aldgate Tower to bring you After Dark V live! Simon, Ross, and new host Sarah are joined by Megan Caywood, Liz Lumley, and Richard Davies. The panel talk about the latest weird and wonderful news from the world of fintech.

Simon sits down with Ross Dalzell, Head of Business Banking Product and Propositions at Barclays Bank to discuss the future of fintech, the SME market, and how open banking is set to transform the financial landscape.

Simon and Colin pick out the latest in blockchain news. Looking at what’s happening to Bitcoin’s twitter turkey, is Ripple a security, and Soros surging into cryptocurrency. We also have an interview with Tim Swanson, George Wolfson, and John Collins when Colin met them at the Deconomy conference.

David M. Brear, our 11:FS CEO, takes us through legacy technology within banks - but of course, with a really cool Lightboard.

Fintech Marketing Podcast Season 2: Coming soon

After Dark - Open Finance: fact or fantasy?

Banks are facing a lot of challenges compared to their fintech rivals.
11:FS CEO David M. Brear takes to the lightboard to give us the full run-down, with examples of companies that are leading the way.

What does the future hold for lending? Live from Lendit USA 2022.
Will banks exist in 100 years?

In this episode of 11:FS Explores, Adam Davis picks apart Open Finance, and what we have to look forward to if this technology became a reality.
On this episode of Spotlight, 11:FS Crypto Global Strategy Director, Mauricio Magaldi is joined by Ramp Network Co-Founder and CEO, Szymon Sypniewicz. In today's chat, the pair discuss Szymon's career, the current regulatory landscape in crypto, and what the future might hold when it comes to widespread crypto adoption.

The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...


The UK banking battlefield has never been more competitive. Customers expectfinancial apps that are personalised, seamless, and that genuinely make a differenc...

